The application will be based on a similiar platform to existing social media for example; Instagram, Pinterest. We're looking to help and encourage the age group of 50-70 year old, to start using a service of sharing with each other in a similar way that young people do. From our feedback group we saw that 80% of them was able to use existing social media, so this will be aimed at them and also the remaining 20% we will try to encourage and help them to be able to use it too.
We understand that this will most probably be hard to implement, as for the 20% that cannot use technology need more hands on help compared to the 80%.
Hi Freddy and team, great idea! All i was wondering was what sort of research did you do to lead you to this concept? I think if you briefly explain and back up where this end point came from it will better the idea. Good Luck!