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Dear Chelsea,

Thank you for these encouraging sentiments and valued feedback.

To accomplish our mission of effecting positive social change we would need to constantly monitor and evaluate the impact that our organization makes on society. This would enable us to know what our organization achieves over time and be the core driver of our marketing and public outreach efforts.

Maya Angelou famously stated, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Analyzing emotions, attitudes and opinions is always a daunting task. Fortunately, there exist various social impact monitoring tools that can aid in capturing the complexity of emotional responses to drive the right actions and desired outcomes.

With the guidance of collaborative partners, we intend to develop an interactive framework built around learning driven assessment and storyboard/impact mapping. Our task will be to identify which blend of tools we can tailor to fit our needs.

On their own, t-shirt slogans, however catchy, cannot change the world. Our long-term strategy is to devolve into an open space for positive social engagement on the African continent. With the advent of digital broadcast media, developing content around youth social innovation is one option we can explore. Another is youth incubation. We will also actively seek collaboration with similar platforms and initiatives to achieve cross cultural pollination and exchange of ideas.

Far from being just an online shop or fundraising alternative, we intend to build our platform to enable audience engagement through uploading and sharing audio visual content as well as organizing open space urban events to serve as social innovation marketplaces. Youthful leaders seeking political office who deploy our t-shirts as a campaign tool will be made alive to the fact that t-shirt slogans are a permanent communication device that the electorate can wield as a powerful yardstick by which to appraise their performance and hold them to account.

In every opportunity there is always an element of risk. We live in an age of political propaganda, radicalization, ethnic prejudice, and misogynistic polarization. Positivity is very subjective – One man’s terrorist is another man’s freedom fighter!

Following the poll violence of 2007, Kenya enacted stringent laws against all kinds of hate speech, ethnic slurring and incitement. Being a moderated platform, we will keep well within this legal framework by ensuring users adhere to a strict terms and conditions legal policy that does not infringe on the rights and freedoms of others.

Once again, many thanks for the feedback.
 
Regards,

Njuguna