Good question! Since it's not uncommon for the disease to go undiagnosed, it might be best to target both, but there can be two versions of the packed: pre-diagnosis and post diagnosis. Primary care physicians are more likely to see patients pre-diagnosis so they would make use of the first packed more. The osteoporosis awareness version of the packet would be offered after their first fracture. It would help educate them about the causes of fractures and how to 1) prevent osteoporosis and 2) get checked for it if they choose. Orthopedic practices are more likely to see those post-diagnosis? They are more likely to make use of the second version.