Dear Priyanie, 
This is a great idea with tremendous potential. A few suggestions  - 
1. It would be useful to include a thorough Stakeholder analysis along with institutional analysis. This will help the team understand the key influencers especially when the village has a lot of diverse groups, current gaps and the power structure.   The stakeholder and institutional analysis would directly feed into the communication plan as it would help in identifying champions of the concept who could take forward the work even after the project ends.
2. Communication plan - As I understand it is very important to find the information gaps and create channels of communication which integrates a feedback loop and facilitates not just one way but two way communication. This will in turn help in the community mobilization. 
3. Strong communications to be backed by scientific arguments like a cost benefit analysis. This would help put in perspective the requirement of such an intervention, value of ecosystem services and the consequences of not taking action now. 

Hope these points are useful.