Great question! We think the fees for the service would have to be somewhat higher than a standard Uber or Lyft ride and so the drivers would be at least partially incentivized by a higher rate of pay. Despite having higher fees than standard app based car services, we think it can hit a lower price point using this model than currently available non emergency medical transportation for people with dementia.
With one month we would want to do interviews with more caregivers. In part to understand how transportation is part of their challenge and in part to get a broader range of feedback on what their loved one would need specifically in a transportation service, as well as what they would need to trust a service. Following that we would like to prototype some of these features and see how successfully the service performs.
Thanks for that link. We'll definitely try to learn from the approach Uber has been taking in this space.
It seems to us like Uber is targeting people with mobility, vision or hearing assistance needs. It seems to us their service wouldn't extend to people with unique assistance needs due to cognitive impairment, which is who we hope to extend service to.
Great point, maybe there could be some kind of ability for caregivers using the service to write in unique, specific considerations the driver should take for their loved one. We're hoping to do some more research and get a better sense of the full range of unique needs for people with dementia and see if something like this would be necessary.