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Good idea ; bear in mind some farmers may want to transport own goods and some end users may want to pick it up but this is probably more relevant to smaller amounts, where margins would be tight and  using a  transporter  would make the transaction uneconomical . That said, larger amounts would more often than not need this (transport element). Also , it might be good to have some sort of star rating for the users of the app as building trust between Farmers and end users would be key to the success of the app.