Watching this video makes me think multiple possibilities of this project, from simple packaging, into daily stuff that we used like storages. The temporary shape itself need further researches according to safety, lifetime and usage. Moreover, the material processes and main ingredients could be revealed and discussed further if we have to discuss environmental friendly products. Does any chemical that could be related to the stuff? That has to be considered. Well, it will relate to safety issues. By the way, well done!
The purpose of this product itself already described by owners, to reduce our waste! This kind of product has to do some penetration to gain user attention, even though, we knew this issue already published and reported regularly! I was working at cafe industry before; I found out most of my customers have not paid attention to this issue, I like this brand expanding their products, it is not only the cup, but they also consider the packaging that society regularly uses (Ex: Festival). Besides the finding out the right materials, the right campaign would be essential in this project!