Yea! We were thinking that too. The convenience factor would be appealing to those outside of just 50+. Agree increasing customers will be important, but I think with this resource, it could be a way to attract more customers who would find a convenient way to bank very appealing. Thanks for your feedback!
Thanks, Nicole Lopez-Conti ! I like your angle about examining why Uber is succesful and where it fails to use as a benchmark for the idea. I think that's a great way to look at how we can make the idea more attractive to people who are 50+ and are mobile, but may look at the convenience it provides as a strong point.
Thanks for connecting us Anne-Laure Fayard ! sctrojans100 . , there are some parallels between your idea and ours, which is really interesting. I love the language around "banking concierge" service which I think can appeal to people even outside of the 50+ demo, but even more specific to this challenge, I think it could be appealing to consumers who are over 50+ but still vibrant and mobile (would look at the service as a way to make their time more efficient vs. needing it because they can't move around). I also like the multicultural element where translators would be included. I think the biggest challenge in both ideas (yours and ours), is communicating it in a way that those who are on the younger, active side of 50+ don't feel like this is a service for "the elderly".