Hey Atin! Thanks for your enthusiasm and interest in our idea! The difference we noticed is that there is a sudden need for sacrifice(mostly in professional front) in the life of new parent which presents an opportunity area. As you suggested, we might need to dug deeper to find what exactly are the types of sacrifices that a new parent had to make (we couldn't find a specific pattern in the user research done so far). I like your suggestion about the balance that a mom needs in her life as a new parent - definitely worth focusing on in our further expert interviews and secondary research -thanks for that!