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Saba commented on Aurat Raaj (Women Rulers) Founder - Saba Khalid

Hi Ashley Tillman 

Thank you so much for appreciating and shortlisting our entry. Animated films/series are an important part of our business model. All 3 of the founders are storytellers with journalism, animated video and editorship backgrounds.
(Linkedin Ali:
(Linkedin Tino:
(Linkedin Saba:

However, we build our stories by first reaching out to relevant communication partners who have the most targeted and socially acceptable content. For the series on puberty, we have made great headway with Aahung (an NGO that works on developing content on sexual and reproductive health for both genders). They provided us with their books for children and training materials for parents regarding puberty. We studied the material, the tone and the language usage & are currently integrating it into our storyline through the use of powerful characters who speak informative yet entertaining dialogue.

Aahung has over 20 years of experience developing training and teaching material for teachers, parents and kids. (Link :

Once the topic of puberty is covered, we plan to partner on 'contraception' with Green Star ( and regarding abortion with Marie Stopes

Regarding our business model, we strongly believe in Native Advertising (sponsored content) This means we tie up health & hygiene product advertising within our storylines. For this purpose, we have already gotten in touch with 2 sanitary pad companies as well as a medical company that creates menstrual pain management pills. All 3 cannot openly advertise or educate on social media, television, radio and print. They are quite interested in how we will integrate their product lines within our storyline.
We also are currently developing an e-commerce store that curates and sells health, hygiene and safety products for women in developing countries. This store would be a first of its kind and will directly contribute to our revenue stream.

Hope this answers your questions well. We can also send our business plan+pitch deck that covers these aspects in more detail.