I really like your approach of incentivizing healthy eating via coupons for healthy foods! I also like the idea of providing information about nutrition and exercise through videos and blogs, especially if they are endorsed by celebrities or experts users recognize and respect.
Maybe something like a leaderboard showing users with the most money saved, or most active points, or some other achievement could add another social incentive. The leaderboards could be public or private (amongst family members or select friends, for example). The ability to create your own recipes or share recipes could also be an added social element.
In any case I think the underlying monetary incentive is very compelling--thanks for sharing!
Thanks for sharing those posts and links. It is really interesting to see how gamification and digital storytelling techniques can be applied to so many different contexts, especially public health.
One of the best digital storytelling and gamification examples I have seen in the digital learning field is Code School: https://www.codeschool.com/. Code School typically introduces courses through short animations or videos and then provides the bulk of the lesson in a "game" format where the learner inputs answers and receives points and feedback accordingly. On a grander scale, overall learning objectives are organized as "paths" with each course awarding the leaner one badge towards that path. The learning objectives are much more focused on building knowledge than changing behavior, but it would be interesting to see if the same techniques could be applied to more behavior change objectives.
Bettina, thanks so much for sharing "Las Abuelas" and your experience! I loved the personal perspective of the video. I think it would be great to see how such stories could introduce certain nutritional information, perhaps when the learner inputs that they have eaten/bought that specific food. Just a thought!