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I am passionate about:
A little known fact about me is:
I took lessons of everything as a kid, from bowling to archery.
Impact & Communication Designer.
"I believe clarity is one of the most powerful tools to achieve greatness."
I am an independent designer fueled by empathy, optimism and a passion for problem-solving. I love applying my creative skills for positive change-making and collaborate on social impact and sustainability projects.
I’m the co-founder Tomorrows With Heart a socially conscious homeware brand empowering artisans and giving access to education to street children in India, and Beirut Jam Sessions a collective bridging the existing gaps in the music industry in Lebanon.
That's an interesting idea, I just have a few things in mind that could be of interest for you. I hope I won't be repeating things that were already said, I didn't read all the comments. 1- I'm missing a Wow effect in your presentation. It would be nice to start with the problem backed up with data and proofs to then get to the solution you're proposing. What's the percentage of caps that are usually lost in the location where you'll be starting out? % of those that are recycled opposed to not. What happens when they end up in nature? These answers might be obvious to you but getting just a few strong insights on the problem will drag us even more into your solution. 2- Saving the caps from being lost is one thing, but how can we make sure these are recycled? Maybe there's an incentive people can receive for recycling their bottles and caps? For example in Lebanon, we collect caps to give them to an NGO called Arc en Ciel that resells them to raise funds to buy wheelchairs.
That's a great question! And a difficult one... I think what makes the difference between both is mostly in the landing page where I wanted people to choose a kind of discrimination in order to get to the stories. I didn't dare say "choose a type of exclusion you already experienced' as it seemed a bit intense and some people never experienced it. But yeah it's interesting.. should definitely dig deeper into this. Would love to hear your suggestions as well! Thanks for your feedback