That's an interesting idea, I just have a few things in mind that could be of interest for you. I hope I won't be repeating things that were already said, I didn't read all the comments. 1- I'm missing a Wow effect in your presentation. It would be nice to start with the problem backed up with data and proofs to then get to the solution you're proposing. What's the percentage of caps that are usually lost in the location where you'll be starting out? % of those that are recycled opposed to not. What happens when they end up in nature? These answers might be obvious to you but getting just a few strong insights on the problem will drag us even more into your solution. 2- Saving the caps from being lost is one thing, but how can we make sure these are recycled? Maybe there's an incentive people can receive for recycling their bottles and caps? For example in Lebanon, we collect caps to give them to an NGO called Arc en Ciel that resells them to raise funds to buy wheelchairs.
That's a great question! And a difficult one... I think what makes the difference between both is mostly in the landing page where I wanted people to choose a kind of discrimination in order to get to the stories. I didn't dare say "choose a type of exclusion you already experienced' as it seemed a bit intense and some people never experienced it. But yeah it's interesting.. should definitely dig deeper into this. Would love to hear your suggestions as well! Thanks for your feedback