Thank you for your comments! Our concern is also with big companies: plastic is such a cheap material and people perceive it as "clean", "not dangerous", "healthy". So, how can we change that? Triying new materials. For that you need a motivation. That is why we decided to focus first in airlines. If you are inside an airplane and you get your meal i something else than plastic, you have no other choice. You have to use it. Once this new material is tested and has good results in airlines, then it can scale to other companies.