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Joseph Macharia has been playing a pioneering role regarding social media use for agricultural information delivery and networking in Kenya and Africa, with the Mkulima Young platforms he founded. This is why my organisation CTA has featured him in our new publication "Innovate for Agriculture" highlighting how young (social) entrepreneurs are overcoming challenges and transforming agri-food systems in Africa and beyond. Agriculture strongly contributes to GDP in Africa (between 30 to 50%), provides livelihoods opportunities to above 70% of the workforce, particularly to youth. Thus, initiatives leveraging on ICTs to enhance the sector are critical. We should then support young innovators like Joseph. Good luck!