P.s. The mantra I mention in my brief is from an "interfaith dialogues" event I had the luck to attend to in the UK two years ago. People from all over Europe and from all kind of different cultures and faiths, we stood up around each other in a big conference room and read out loud a piece of paper writing these words on it. It was really something! :)
Thank you Erika, that's very nice of you! I am really glad you like it :)
To begin with, I love playing with linguistics. If you think about it, they are the last veil we can play with when it comes to design and our own existence. With that being said, after I saw the fictional design brief we've been assigned to, I fell in love with the words diversity and inclusion. They matched perfectly with my hobby to study ancient philosophy :) They write all kind of wonderful things about these two principles there!
So after I decided to give my imaginary challenge a proper name (The Inclusion Challenge) it took me to the two different directions that you can see here.
- The Girl with the Globe - & The Globe with Everybody :)
If you want to imagine Inclusiveness, I think these are the two ways to do it. The one as a way in and the other from the way out. My choice was to keep a duality in my application.
With that being said they both respected, while I was making them, the language (brand elements) which IDEO has chosen as the current most proper way to communicate. That didn't just came like following guidelines, it was more like "this feels right" acknowledgement. All the colors, the fonts and the simplicity.
What comes from applications with these kind of elements is a clear feeling of freshness when approaching a new experience.
The mechanisms behind it are more than enough to make me fill lots of comments like this one (I remain open to a nice chat about aesthetics any time! ) but to close this and make you clearly know why I came up with these two posters, I chose a PHOTO of a woman/girl with the globe to give a message of inclusion and make you feel at home, and from the other hand I saw how nicely the whole idea could and would be shown by a more playful illustration...
and this is how it came to me. :)
Thank you for giving me the opportunity to talk about it! <3