Great starting point! Mohamed Shuraih I like the 'redeemable points' and 'social badges'. I am also wondering if there are other ways to incentivize consumers. From my perspective, there are reasons why some donors do not make a donation trip. For example, the inconvenience of it.
To be a suitable donor, one has to - Be between 16 and 60 years old - Weigh at least 45 kg - Have a haemoglobin level of at least 12.5 g/dl - Generally be in good health - Not have had any symptoms of infection for at least 1 week e.g. sore throat, cough, runny nose, diarrhea - Not have had a fever in the last 3 weeks - Not experience heavy menstrual flow or cramp
Here's what a consumer journey looks like: 1. Find a blood donation center. 2. Take time off to go to the blood center. 3. Make sure they eat a healthy meal and drink 16oz of water before donation. 4. Take basic health tests to access donor suitability. This includes medical screening of blood pressure, pulse and body temperature as well as a blood test to check blood hemoglobin level. 5. If suitable, donate a pint of blood (8-10 min) 6. Drink 8 oz of water after donation within the next 24 hours. 7. Avoid alcohol. No heavy lifting or vigorous exercise for the day.
While the actual donation of a pint of whole blood unit takes eight to 10 minutes, the entire blood donation process takes around 1hr 15min.
From this consumer journey, I see a couple of deterrence: a. Not an activity for the busy as the entire process takes at least 1 hr! b. Not for people who likes fast-food chains or alcohol. Donors have to make a conscious decision to eat healthy before donation and avoid alcohol and exercising after donating.
How about reduce the inconveniences of a blood donor to encourage blood donation? It seems like there are a lot of water activities in Maldives, such as Kayaking and Kitesurfing. Inevitably, people who participate in water activities get cuts, lose some blood and need a band aid. There is a high chance that water sports lovers are healthy and suitable blood donors, could we turn them into blood donors? Droga 5 invented adhesive bandages to save lives and spur marrow-donor registrations (http://www.adweek.com/adfreak/droga5-creative-invents-adhesive-bandages-save-lives-138588) Likewise, can we create a bandaid that tests for blood hemoglobin and alcohol in the blood. If the blood sample is suitable, a message that encourages them to become a blood donor appears.
Great idea Mohamed Shuraih ! Simple idea with a pressing need, great potential! Saif Ali and An i completely agree with you guys! As blood donation is not something that a donor does on a regular basis, he may only check this app up to 4 times a year. This idea certainly needs to do a lot more to retain donors but it may lose its primary focus. How about integrating this idea as an additional feature on existing 'health' apps that comes with the phone. For example, the iOS Health app on iPhones and Apple watches http://www.apple.com/sg/ios/health/
The iOS Health app can probably benefit from the 'redeemable points and social badges' too!
Thanks @barrywong ! Your questions enable me to think deeper. Ideally, this institute partners with outside providers, organizations and local communities which want positive changes in their lives. These outside providers can provide us with content, resources and help us with the installation of video equipments to allow live streaming and setting up of Skype calls for insights and feedbacks. Like what you said, we can engage external mentors to collaborate with these organizations to spearhead projects. These mentors come from different areas of expertise, so the projects are very different. Each semester, students can choose different projects to enhance their learnings. Under a topic provided by the mentor, student teams can utilize the resources, from making observations from live streaming of videos or exchanges with locals, to define the problem and work on different solutions. Within the team, team members assume a different role, necessary for the success of this project. The teams can consult with the mentors for guidance and advices.