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Hi @Kate Rushton, I am interested in continuing to participate in the refinement phase of the circular design challenge, but not necessarily committed to a specific project. I'm more of a big picture thinker. Any chance to chat about the possibilities? Thanks! Joanna

Hi David,
Your idea sounds interesting. Keep me updated,


Joanna commented on Base Zero

Hi Christel Tardif and Mairead Ahern , I agree there is overlap between this idea and our Feeding Sustainable Local Designs into Global Distribution Chains  idea. Kate Rushton wrote the same thing to me. Our discovery process has shown that brands need both info on alternatives and consulting services for the development/implementation of such alternatives. I also want to note how jazzed I was to hear Nina Goodrich from GreenBlue say at yesterday's webinar that Amazon is quoted as saying that the dynamics of packaging as a marketing tool are changing tremendously with online ordering. I wonder whether there would be some way to work on a pilot together with Amazon on Whole Foods brands (Amazon just bought the grocery chain) utilizing a subset of promising technologies from this challenge and/or from entities that are already showing success, such as Alter Eco Foods (also mentioned in the webinar--possibly by Lara Dickinson. Would love to hear your thoughts and excited about further prototyping, iteration, etc of what we are all contributing here. Best wishes, Joanna