Wanted to comment on the visual look and feel of CareBetter. @susanhamilton believes strongly that we needed an expression of comfort but not overt sentimentality. When we explored the nature photography of Caroline Lovell we knew we hit on the right emotional feel. We chose photos with a grand yet intimate perspective on nature and life. More importantly we selected images that depict paths. While caregivers' journeys are daunting and confusing, CareBetter seeks to show a path to resolution, help and support. The rich, cool color palette also attempts to smooth and calm within a professional digital space.
CareBetter's approach is simple and powerful. A just-in-time resource for caregivers as they travel the complex and ever-changing journey of dealing with a loved one with Dementia is a great idea. Susan seems to be forging the partnerships that will provide help across the full range of needs. And it addresses people willing and able to pay for an expert but also provide learnings and insights to those without the means.