I had the opportunity to participate in the design thinking process along the Grow2Impact program with Laboratório da Educação. Beatriz, Nicole and Fernando were encouraged to question how to turn their core purpose (to give kids a better education process to learn language and logic) in a product. They were very open-minded to confront ideas and bring different perspectives from very different worlds to construct APPrendendo.
As a consouler of an important NGO in São Paulo-Brazil and an ex-director of a personal finance NGO, I have never seen a NGO team formed by such great people professionally and personally. Laboratório da Educação is ready to take Apprendendo to another step, and pretty sure that IDEO will foster this movement to their cause.