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Jonathan commented on School for The End of Life

Tremendous, Peter. Your explanation is clear and enticing, backed up from your experience with last year's EOL series.

I would like to learn more about:

- the content
- the speakers and their backgrounds, as every profession offers a different and enhancing point of view
- the role of interactivity among the attendees
- the chance for capturing this knowledge and sharing and developing continuously in a community online/offline throughout the year
- a forum where people can share stories, like your good short story attached, or even personal narratives - these provide a "grip" which people can relate to and help in imagining the end of life, activating creative thinking
- connecting with the many other projects in this OpenIDEO challenge, as I would imagine your group would be very valuable as a source for human-centered design research and participation!

Don't be afraid to look at the other submissions, applaud, and reach out - so much rich experience to be shared here.


Thanks, Kofi, for your note, and sharing your inspiration.

A few quick points (apologies I written this out more nicely but pressed the wrong browser button):

1. As much as I would like to, I don't believe all subsistence farmers have the desire or capacity to become entrepreneurs.
2. But I am ready to provide incentive and support to those who want to try via a demand-led approach.
3. I think contracts for high value, non-staple crops offer incentives to produce, not least of all a) risk mitigation, b) high margin/value opportunity and c) diversification.
4. I also feel there's a role for other forms of support, including social transfers, non-farm rural work, and migration, to help subsistence farmers at the lower end.
5. Every smallholder, no matter what level of subsistence, is a business person, as they must make difficult choices under uncertainty, risk, and many constraints (not least of all resources) - so I believe training and education helps all farmers improve.
6. With regard to feeding the world or the nearest city, I believe that technological innovation (whether hydroponics or improvements to more traditional methods) are key to multiplying yields. In some locations, for certain crops, there is potential for 3x yield improvement, a challenge and opportunity that excites me!
7. Finally, I also very much believe in local urban and regional markets, not just export. For me this depends on finding the right partner (supermarket, for example). I start with the "export" market because that is the one where I know my customers best.

Look forward to following your progress, best,


Yes, me too, Ronald. Please pass on any relevant research you think I should be reading, as well as any partners in the field that you particularly recommend.