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Thanks, Charlotte! PSI already works with 10,000 retailers in Myanmar as part of its subsidized commercial distribution, which includes distributing child health products on the private market like oral rehydration supplements and pneumonia medicine. Participating retailers would be trained in handling these vouchers and educating customers about the micronutrient powder.

Hi Alex, great question! In maymay, a significant number of messages focus on encouraging breastfeeding. Also, there will be no formula or breast milk substitute products advertised within the application.

link

Michael commented on SECURED: Our Village, Our children, Our Hopes!

Sure -- I highly recommend reading Banerjee and Duflo's book, Poor Economics (it's on Amazon). Lots of their work looks at the behavior of the poor. E.g.:

https://www.minneapolisfed.org/publications_papers/pub_display.cfm?id=4785&
http://economics.mit.edu/faculty/eduflo/papers