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The idea is to have a national campaign with a bus or a trailer that travels around the country spreading the message around bone marrow donation and a website to enrich the experience. It could be the bone marrow tour!

The idea is to have a national campaign with a bus or a trailer that travels around the country spreading the message around bone marrow donation and a website to enrich the experience. It could be the bone marrow tour!

Photo of Fernanda Cabral
1 2

Launching an education campaign in schools focusing the kids may be a good way of discussing the bone marrow donation process with transparency, to get the right information to the parents and prevent some barriers to appear.

Launching an education campaign in schools focusing the kids may be a good way of discussing the bone marrow donation process with transparency, to get the right information to the parents and prevent some barriers to appear.

Photo of Fernanda Cabral
7 10

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What a great idea! You really captured 'my feelings'! By engaging in a challenge, everyone gets more aware of the problem and goes deeper in the subject. By doing that we address other barriers like misunderstanding and feeling rushed.

Building on this, these challenges and engagements could go beyond an online platform, and be followed by events or workshops within the community. It would feel more personal and would be a powerful experience for the community.

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Fernanda commented on 6 Degrees of Bone Marrow Seperation

I like the idea of making visual these connections. Visual information is very powerful and also makes more tangible the impact of taking action.

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Fernanda commented on It Hurts So Good

Great approach! I really like the idea of being honest with the audience - donation process might be painful. Transparency is very important to build trust in the process ;)