Hi Chioma, Yeah we have interviewed around thirty people most of whom are living in slums and refugee camps in India. Most of them we targeted are already using the 'Kan Khajura Tesan' service and loving it. Also, we found out from local NGOs who are working on ground that implementing traditional classroom setting to teach essential skills is really difficult because of the irregular periods of leisure time these population have between their daily chores. They felt that having a mobile delivery method would highly be suitable for these people. Also, these people carry mobile phones with them always and they use the Kan Khajura Tesan service at their own convenience. They seemed really interested in our solution particularly because of the reason that they learn useful things that help the well being of their family, kids and also they get to earn points and own things too.
Hi Chioma, Thanks for your comment. The feedback I received from my colleagues at Columbia University helped a lot in the evolution of this idea. Particularly in deciding the educational curriculum, we went through a lot of research articles to find out what matters to this population at the bottom of the pyramid. Because the education in these settings work by pull not push. So, we spent a great deal of time to include just those things in the curriculum that will pull these people towards our platform and will start making a tangible impact in their lives immediately. IVR networks have so far been primarily used for marketing purposes by businesses. We are aware of a few initiatives out there who are using IVR for teaching language and basic numeracy for adults. But none of them has a large scale impact because of non profitability and lack of scalability of their business and they solely depend on charity and local governments for funding. But our business model is so unique in the fact that if executed properly, it can be self sustainable and profitable thus making a way to scale it to any context without depending on charity. Also, we are the among the first to mix entertainment with mobile learning and also the first to try it out in the refugee context.