Ahhh, you had me at Carl & Ellie! Love them. Thanks for your contribution; all good points about the importance of saving :) You clearly have a strong passion for the ideal of saving, please take a look at some other posts and see if any ideas spark which can help people save on a regular basis.
It sounds like funds would be raised for younger folks (under 50) for older folks (50+) to take care of various expenses, is that right?
Might be interesting to think about narrowing the scope on the types of things contributors may get excited about giving to. Thought leaders in modern philanthropy encourage giving-objectives to be 1) very specific and 2) positively compelling (i.e. people are more willing to contribute to a cause when they feel its likely they can make positive change).
Perhaps rather than contributing to a fund for living expenses, contributors may get excited/involved in contributing to things like a 60 year old skydiving or swimming with sharks for the first time etc.
How might our sponsors or the credit union movement support this? Might a scholarship matching fund of sorts be interesting?