OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

Profile

Recent comments

(3) View all

I realize I'm not actually addressing the question that's been asked but ... I have one more thing to add ... 'Better Packaging' ... I don't think I'm alone on this ... I 'FEEL' better buying products in 'sturdy' packaging.

"Fresh Foods" are often just left out in the open for anyone to do anything to. (Don't get me started on the years of news stories about dangerous pesticides) However when I buy a soda for instance ... it comes in a metal can and I 'FEEL' safer because of it.

In the U.S.; The problem is capitalism. In a nut shell; The "Fresh Foods" companies need to streamline and be more competitive.

Start with better marketing (Sorry Jamie, but McDonald's doesn't sell hamburgers by telling us we're all going to die if we don't eat them ... Guilt is just not a good marketing tool).

However, marketing can only do so much to build desire for your product so the next step would have to be finding a way to make "Fresh Foods" more affordable as well as "Fast and Easy".

I guess I'm saying you have to know your market. If you can compete with the Fast Food chains and/or you can make "Fresh Foods" as, or more, convenient and affordable than buying the frozen family size Encore Veal Parmigiana at the super market, the problem will begin to solve itself.

In the U.S.; The problem is capitalism. In a nut shell; The "Fresh Foods" companies need to streamline and be more competitive.

Start with better marketing (Sorry Jamie, but McDonald's doesn't sell hamburgers by telling us we're all going to die if we don't eat them ... Guilt is just not a good marketing tool).

However, marketing can only do so much to build desire for your product so the next step would have to be finding a way to make "Fresh Foods" more affordable as well as "Fast and Easy".

I guess I'm saying you have to know your market. If you can compete with the Fast Food chains and/or you can make "Fresh Foods" as, or more, convenient and affordable than buying the frozen family size Encore Veal Parmigiana at the super market, the problem will begin to solve itself.