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What's better than a solution based on lessons learnt and future aspirations for the young people by the young people?

What's better than a solution based on lessons learnt and future aspirations for the young people by the young people?

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Rumbidzai commented on TuneMe - TurnedUp

Thanks for the interest. TuneMe was launched in Zambia in 2015 (designed and managed by Praekelt Foundation; funded by Ford foundation and UNFPA) and the analysis showed that there was high usage on launch day and immediately after. However, the bounce rate was high, that is, many people were viewing only one page and engagement was low in terms of number of visitors commenting. Since then users have remained relatively low. In October 2015, there was a total of 3147 users and 8936 page views. It would be interesting to follow up and find out how many users there are currently which is something we will engage the designers and manages of the mobi-site on. Unfortunately, I don't have the current statistics but anecdotally the feedback is that users are less interested and their number is not increasing and it has been suggested that it's because TuneMe is mainly a source of information and there are many other sources of information. One can simply google can herpes be treated? and get an answer. TuneMe seems to be struggling to remain relevant which is where the challenge idea comes in. TuneMe was also launched in Zimbabwe and Malawi and has experienced similar challenges. The mobisite provides information, motivational content and links to support resources but doesn't allow young people to actively engage, provide feedback and be part of the broader picture, improving their experiences with SRHR services and feeling like their opinions are valuable. The designer of the mobi-site have a series of surveys which may provide additional insight into what users are looking for. The anecdotal feedback tells a story but it will be necessary to also look into the numbers.