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Upcoming Challenge: New Life Challenge

How might we reimagine the new life experience by addressing the diverse challenges of all mothers, babies, and those who care for them?

Welcoming new life into the world is a miracle. It can also be incredibly complicated, depending on each unique situation or walk of life. As we consider the challenges associated, we have the opportunity to design a better experience for all mothers and babies -- including those who may need support the most, but receive it the least. Let’s reimagine how we care for those facing diverse challenges as they welcome new life. 

With this Challenge, Sutter Health and UCB—in collaboration with OpenIDEO—will seek out and invest in innovative solutions that support access to quality maternal health care and support, not just for mothers and babies, but for everyone that touches the new life experience. 


Submit the form below to receive updates from the OpenIDEO team on the New Life Challenge.