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Recycling Challenge Opportunity Areas

Opportunity Areas
In the Research phase we explored the many issues surrounding recycling at home – from stories of successful hacks and systems, to analogous learnings from habit making and breaking in other aspects of our lives such as quitting smoking and lifestyle changes. 

On the back of all these insights, we’ve identified six opportunity areas that we can use as jumping off points as we brainstorm new solutions in the Ideas phase
         Design for Social Nudges
          Hacking Our Homes
            Making Recycling Fun
            Demystifying Recycling
             Helping Habits Stick
Engaging Young People
How can we utilise kids curiosity when it comes to waste? What games, adventures and educational tools might activate children as enthusiastic recycling role-models? 

Children have an inspiring approach to recycling and see innovative uses for most things – including waste. Their natural curiosity means that they can become real agents of change if they learn about the importance of protecting our environment through recycling and re-use.  Add your Idea
Montessori game teaches kids recycling in a playful way.
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Kids see value in the stuff that adults think of as useless waste. 
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Teach kids to become avid recyclers and they will in turn inspire their parents to do the same.
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Design for Social Nudges
How might social pressure help us establish better habits?

In the Research phase, we learnt that nudges from our friends, colleagues, neighbours and family are more effective than financial incentives. How can we harness the power of social pressure to improve recycling in communities? What initiatives, schemes or comparison tools might encourage us to recycle just as well as those around us?   Add your Idea
Social Pressure vs Financial Incentives
Would you behave differently, if you were able to compare your recycling efforts to those of your neighbours?
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What others do influences our behaviour.
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what can we learn from dieting about motivation and incentives?
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Hacking Our Homes
What are some creative ways to hack our homes and make recycling easier? 

Enthusiastic recyclers often develop their own clever systems and hacks to make sustainable living more convenient. What can we learn from creative home hackers and could physical objects or space design prompt us to recycle better?   Add your Idea
An enabling product for both discarders and upcyclers
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What can we learn from dedicated recyclers?
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Meena Kadri


Findings from an in-depth study of households in the UK and France
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Making Recycling Fun
What elements of gamification can we introduce to kick-start better recycling behaviours? 

New technology and social media means we’re connected and entertained more than ever. Elements of competition as well as collecting data might make some of us more keen to recycle. How can we build on existing tools to make recycling more fun and interesting? Think online, offline, digital, analogue, switched-on, hands-on and everything in between! Add your Idea
Recycling made fun through social media
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Using peer pressure and offline gamification to engage university students 
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Musical bins in Sweden made recycling more interesting!
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Demystifying Recycling
How can we make the process of recycling more transparent – and make our personal impact clearer? 

Different waste management schemes can make recycling seem confusing or even unnecessary. How might we better educate ourselves about the recycling process and where we fit in the bigger picture? What can we design to help bust those rigid recycling myths and make the whole concept more approachable and relatable?  Add your Idea
An in-depth recycling tool tackles confusion.
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Nathan shares what makes recycling difficult for him and his family 
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Learning about their individual waste helped families change their behaviours. 
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Helping Habits Stick    
How might we support new habits and make sure they stick? 

In the Research phase we learnt that attaching new habits to old ones is a good start – and that the combination of education + social support +  convenience are key to successful lifestyle changes. What new tricks might help habits stick?   Add your Idea
James Clears framework for changing habits  
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Great visual diagram of various elements of behaviour change
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Learnings from Fogg's Behaviour model
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Inspired by these Opportunity Areas? Head over to the Ideas Phase and add your Idea