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Jamie Oliver Challenge Hurdles

5 Design Hurdles

Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful. We’ve identified five of them below. Ideally, concepts should address and attempt to solve at least one—or more!— of these hurdles.
Fear of the Unknown
Kids—especially young kids—can be creatures of habit when it comes to food and can be afraid of unfamiliar tastes, textures, and forms. Without trying new foods, or knowing what foods taste like “au naturale,” kids’ can’t develop healthier, more adventurous palates. How can we encourage kids’ to try new foods and expand their taste worlds in interesting, yuck-free ways?
Parental Beliefs and Lifestyle
Parents are the number one influence in shaping kids’ eating habits. Younger kids, in particular, are entirely dependent on their parents and school to provide their meals. Knowing that life-long eating and lifestyle habits start at home, how can we influence and encourage parents to make healthier choices for themselves and their kids?
Expense and Convenience
For many families, buying and making fresh, healthy food is (or is perceived to be) inconvenient and expensive. As families’ free time and wallets shrink, how can we help make buying and preparing fresh foods as affordable and convenient as heating up a frozen, store-bought pizza?
Peer Pressure
As kids get older, they start to make more and more food choices for themselves. At school or out with friends, kids are tempted by their peers to eat junky foods that might be forbidden at home. How can we help make eating healthy foods the cool choice for cool kids?
Lack of Knowledge
As the saying goes, knowledge is power. By teaching kids (and their parents) about the benefits of healthy food, they become empowered to start buying, cooking, and eating differently. How can we teach people about the benefits of fresh foods in a memorable and impactful way? And how can we help them move beyond knowledge to actually making healthier choices?