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The Higher Ed Challenge: Outreach Materials

How might we reimagine the cost of college in the U.S. and how it’s paid for?

Thanks for your interest in helping us get the word out about this creative approach to reimagining the cost of college. Use the language and information on this page as you activate your networks and please email with any questions you might have.

Short link to challenge brief to use for outreach:


for existing organizations – likely in the higher ed or design space – who may be interested in helping us promote the challenge

Hi ____,

There’s an open innovation challenge around higher ed that just launched and I'm reaching out because I think you and your network would be especially interested!

The challenge is run on OpenIDEO – an open innovation platforms that uses IDEO’s human-centered design methodology to share and collectively improve solutions to our world’s most pressing problems.

Their recently launched challenge asks, “How might we reimagine the cost of college in the U.S. and how it’s paid for?” and we can’t wait to see the ideas that take shape and come to the table from this exciting global call to action.

It could be a really valuable opportunity for your network to see the design thinking process through and play a critical role in developing new solutions for getting more students to and through college.

Jump into the challenge by creating an OpenIDEO profile if you don’t have one already and commenting or creating a post. There are also pre-written tweets and blurb below that are easy to forward along.

Thanks for your help and I hope to see you in the challenge!


for others to forward to their networks

OpenIDEO is an open innovation platform that enables people everywhere to use IDEO's design thinking methodology to develop innovative solutions to global issues. Their current challenge asks, “How might we reimagine the cost of college in the U.S. and how it’s paid for?” and they’d love members of your network to contribute. Head over to OpenIDEO if you’re interested in seeing this intersection of design and education come to life!


for anyone!

Want to help reimagine the #CostofCollege in the U.S.? Join @OpenIDEO’s Higher Ed Challenge

Join @OpenIDEO’s Higher Ed Challenge with @UBS + reimagine the #CostofCollege in the U.S.:

Explore the intersection of design and higher ed with @OpenIDEO + @UBS's #CostofCollege challenge!

I'm reimagining the cost of college and how it's paid for in the U.S.! Join me on @OpenIDEO #CostofCollege

Kickstart your thinking for how to reimagine the #CostofCollege with @OpenIDEO’s brainstorming toolkit

Get your creative idea for reimagining the #CostofCollege in the mix on @OpenIDEO!

Interested in #finance + #highered? @OpenIDEO's challenge is where you can bring your idea to life

Facebook post

for anyone!

While only 10% of people from low-income families attain a bachelor's degree by age 25, for those that do, the benefits can be life-changing. Together, let's reimagine the #CostofCollege in our Higher Ed Challenge. Your voice is needed as we collaborate to reach new and creative solutions!


to add to your social media posts

Challenge photo 1        Challenge photo 2        Challenge photo 3        Challenge photo 4

Challenge timeline

  • Oct. 13: Challenge launch
  • Oct. 13 – Nov. 2: Research Phase
  • Oct. 20: Research Synthesis Workshop
  • Nov. 3 – Dec. 7: Ideas Phase
  • Dec. 8 – 14: First Feedback Phase
  • Thur., Dec. 10 – Ideas Synthesis Workshop
  • Dec. 15 – Jan. 18 – Refinement Phase
  • Jan. 19-24 – Second Feedback Phase
  • Thur., Jan. 21 – Refinement Synthesis Workshop
  • Jan. 25 – Top Ideas announced