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Design Principles Women's Safety Challenge


Let’s design with (not for) women and girls 
While fleshing out our ideas, let’s be sure to include women and girls in the conversation. What networks, organisations or connections might we tap into to ensure as many voices as possible are incorporated into our design efforts?
Let’s design ideas that are context appropriate
During our research, we learned that smartphones, SMS technology and the Internet can be out-of-reach for many households in low-income urban areas. Accordingly, we found that many women and girls in these communities access information through offline channels like street theatre, radio and television. How can we ensure that the solutions we design are appropriate for the technology and tools end users have available to them?
Let’s be culturally sensitive 
It is important to recognise and respect that we’re all entering this challenge with our own unique point of view. This means that certain ideas might be uncomfortable for some people or communities and therefore less easily adopted. How can we use this information to frame our ideas in a way that encourages success and promotes behavior change, without being offensive?
Let’s find ways to easily prototype our ideas.
One of the best ways to strengthen our ideas is to ask questions and test assumptions. What elements of an idea can easily and quickly be tested in the real-world with women and girls nearby? ​

Let’s remember the big picture
The individual issues affecting safety for women and girls are all part of a complex web, and in seeking solutions to one problem, we want to avoid any unintended negative consequences elsewhere. How can we consider the various players, systems and institutions that influence the needs we are trying to solve through our ideas?  

Let’s keep in mind our diverse and global community
People from all over the world are joining our challenge. We speak many languages and bring an even more diverse set of perspectives to the table. How can we use visuals and clear, simple language to convey the meaning of our ideas so that they can be understood by everyone?
Inspired to contribute your idea? Go back to the Ideas Phase