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Talk, Read, Sing!

Simple language and free tools to help parents in California fuel their children's cognitive development.

Photo of Shauna Carey
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I love this approach because it uses very simple, straightfoward language and some cool tools (onesies with conversation topics on them) to help parents talk to their kids—building vocabulary and cognitive abilities. Often, parents are unaware that they need to be speaking to children before they are old enough to talk back, so this initiative is a great start.

Check it out:  http://talkreadsing.org/

I wonder, though...
What is the equivolent delivery method for this type of information in low-literacy and off-grid communities within the developing world?

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Photo of Meena Kadri

Awesome provocation for us to think about communication approaches and channels for low-income communities in the context of the developing world. And I wonder if anyone has great examples to share that we could learn from? I wonder if the playful nature of a deck of cards (featuring key information) could be leveraged? What else, people? Let's get thinking on the possibilities here!

Photo of Bettina Fliegel

Inspired by your post on messaging on the rotis in India Meena, how about some images where moms are going several times a day - diapers? If they can put the message on the onesie why not on the diaper. Would be cute when they are crawling around with the message "talk to me" either in text or image.

Photo of Meena Kadri

Interesting thinking, Bettina. Though I'm happy to let you know that many parts of the developing world don't share our somewhat unsustainable practise of using diapers. Even cloth versions are shunned in many places in preference of the elimination method. Though indeed – a good idea to think of parenting touch points for messaging.

Photo of Bettina Fliegel

I was wondering about that. Thanks for filling me in! Does that extend to cities as well?

Photo of Meena Kadri

Likely different in different locations – and may be changing in certain parts of the world. But from my experiences researching in slums in Mumbai + Nairobi, I certainly didn't see evidence of diapers (cloth nor disposable) in cities there.

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