$1 hygiene kit for Mumbai’s street and slum children.
Housed in a humble box made from one piece of corrugated cardboard are toiletries, each brought to life by fun characters.
Meet Cutter Pari (a nail cutter), Saboon Safai (a bar of soap), Mr. Manjan (a toothbrush), Mrs. Manoranjan (a toothpaste), and Mr. India (the anti-lice kit)! Together, they fight the villain Mogambo, a giant louse inspired by a legendary Bollywood villain.
Illustrated stories on each package and an engaging instructional poem,The World of Masti Clean, rooted in Indian storytelling bring the characters to life. The sturdy box also doubles up as a portable desk.
story telling can be used to impart basic hygiene knowledge.
using games to which are culturally relevant to promote a message.