OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Masti clean

$1 hygiene kit for Mumbai’s street and slum children. Housed in a humble box made from one piece of corrugated cardboard are toiletries, each brought to life by fun characters. Meet Cutter Pari (a nail cutter), Saboon Safai (a bar of soap), Mr. Manjan (a toothbrush), Mrs. Manoranjan (a toothpaste), and Mr. India (the anti-lice kit)! Together, they fight the villain Mogambo, a giant louse inspired by a legendary Bollywood villain. Illustrated stories on each package and an engaging instructional poem,The World of Masti Clean, rooted in Indian storytelling bring the characters to life. The sturdy box also doubles up as a portable desk.

Photo of ajmal manzil
16 29

Written by

story telling can be used to impart basic hygiene knowledge.
using games to which are culturally relevant to promote a message.


Join the conversation:

Photo of Natasha Abadilla

Hi Ajmal,

Thanks for sharing this great idea! I like the concept of giving the components of your kit names and telling a story behind them. I'm sure that will help children remember the importance of them, and encourage their use. An idea I have for you would be to get a group of children of various ages together who live in the area you're targeting and make them your main "promoter group" (you can come up with a catchy name for them) to help spread the word about your kit. I'm sure they'll be able to get their peers excited about it, and they can be your eyes and ears in the area when it comes to monitoring and evaluation of the impact your kit has later on.

Additional questions: Have you prototyped and tested this kit with focus groups yet? Also, how have you been able to keep costs so low? My team's idea is centered around providing education and health services to mothers and their under-5 children, and I think this might be a great component we'd like to introduce to our program if we are able to duplicate its cost-effectiveness in Kenya.

If you have the time, please feel free to check out our idea at: and let us know if you have any questions or suggestions on how we can make it better! Thank you!

View all comments