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Kidogo: Child Care Franchises in Urban Slums

A 'business-in-a-box' that helps women in Kenya launch their own in-home childcare business – providing a safe space for children in the community and steady employment for young mothers.

Photo of Meena Kadri
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In true cross-pollinator style, I'm keen to share this promising initiative which was contributed to our previous Women's Safety Challenge and awarded funding from the Amplify Team:

Kidogo: Child Care Franchises in Urban Slums

"Kidogo tackles the problem of poor quality child-care in urban slums that limits children's healthy growth / development and also makes it more difficult for their mothers to join the workforce. Kidogo addresses the problem by supporting local women to start their own community daycare by providing training, support, and resources through a 'business-in-a-box' ... Leveraging our existing Early Childhood Development (ECD) Centres as hubs, each "mama-preneur" will attend a 1-2 week intensive training on ECD principles and how to run a good business. She will be provided a franchising package with tools, resources, and branding support (signage, uniforms etc.) as well as a consultation on how to ensure her facility is child-friendly. She will be invited to join a network of franchisees with weekly visits from a franchising officer who will provide in service mentorship & resources to help her run in a way that is safe & beneficial for children, but also economically viable  –to ensure she is making a living wage."

Kidogo are currently prototyping their service in Kenya.

What other ways might we support early childhood development while sustaining communities through economic growth?

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Photo of Ryan Flynn

Nice day care enterprise project Meena!

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Photo of Meena Kadri

Hopefully they have been in contact with the great one you posted to share learnings & insights! Will drop them a line over on their original post connecting them to your contribution today.

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Photo of Ryan Flynn

It would be great to get their feedback. And since both orgs are in Kenya, some real life collaboration might also be possible, if it's not happening already.

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Photo of Afzal Habib

Thanks @Meena & @Ryan! We've heard about Tushinde before, and have visited Mathare a few times in the past, but are definitely eager to connect and learn more. @Ryan, who would be the right person to meet with in Nairobi? Could you put us in touch?

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Photo of Ryan Flynn

Hi Afzal, Absolutely, I'll pass you the contact info of the Tushinde's director. I've just added you on LinkedIn if that's ok.

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Photo of Anne-Laure Fayard

Great to see these connections happening!

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Photo of Meena Kadri

Indeed. Keep us posted on how things go!

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Photo of Megan Wright

Hello Afzal, at Tushinde you can contact paul.otieno@ke.tushinde.org.uk and marie.duong@ke.tushinde.org.uk.
Looking forward to meet you. Thanks.

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Photo of Afzal Habib

Thanks @Megan, I'm travelling this month but have already exchanged emails with Ryan and will follow-up with Paul / Marie when I am back in Nairobi. Best wishes!

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Photo of Julian Mpore

Hello Afzal,
Just read about your project and i love the approach. Having grown up in Nairobi i know the challenges and certainly this is a great platform you are creating for the busy parents. I also noted you have worked with Acumen Fund, i am an Acumen Fund EA Fellow 2013 as well as a 2013 GGC rising star for a sanitary pad project i have been working on. I love your franchise model. I am working on an ECD project as well, targeting poor resource setting, with the pilot in Rwanda and one of the focus areas is being able to train caregivers , other ECD center owners as well as parents. one of the biggest challenges in my country and in the region, for that matter, is that many entrepreneurs just set up early child centers and leave the work to the unqualified care givers, rendering the center disfunctional and devoid of its primary mission; to ensure children develop cognitive skills. I would love a collaboration on the ; business in a box model'. Is this something that you are open to partnering on? may be when we are fully set up and running, your team comes over and provides a TOT program that we can carry forward? let me know if this is an area that you are open to having a collabo.
Best of luck in your work.

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