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Ice cream car - bringing good things to you

In our last Open IDEO meetup covering very basic needs (food, safety, shelter but also knowledge and access) popped up when we reflected about challenge. Some reported about their experiences in third world / development countries were distances (to whatever: schools, water, ...) seem to be an issue. Well, there are some examples in our (Western) societies, where products are brought to us, even though distances do not play any role. Ice cream is one of the most prominent examples.

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The inspiration is pretty basic. Something is brought to you and your neighborhood instead of you having to go somewhere.

One key learning (or rahter observation) is the fact that the ice cream car is usually something you know pretty well when it arrives where. It's always a small event when it shows up in your neighborhood. This positive atmosphere is something you immediatley think off when it comes to the ice cream car.

What if it wasn't ice cream that is brought to remote areas but other products or even services? Mobile nursery / kindergarten is one example we thought about.


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Great analogous thinking, guys. And yo might look for further inspiration from this winning idea on our recent Youth Employment Challenge:

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Thanks Meena for pointing this one out. I followed the last challenge and find it's a great idea. It's really about the very same concept. This model was vividly discussed during our meetup in Vienna. Something good is brought to communities instead of having individuals to walk / travel a great distance to benefit from something

Photo of Laura Schwecherl

It's funny to think how now, especially in the US (and NYC, where I live) everything is about 'delivery to you' - from groceries, to prescriptions, dinner, clothing...

what about the delivery of groups of people? like discussed in the contribution below (full disclosure, by my colleague) if groups of people are brought together, this can lead to shared learning and communal action.

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Hey Laura, Thanks for sharing - great insights from that inspiraton