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Coke Bottles: "2nd lives"

In Asia, Coca-Cola Co. is handing out unusual bottle caps that turn empty plastic bottles into totally new objects, like paintbrushes, water squirt guns, lamps and pencil sharpeners. During our meetup we were wondering if the new objects could also feature useful things that support parents / mothers in their challenging task to raise their child?

Photo of OpenIDEO Meetup Vienna
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During our discussions at the Vienna meetup, Coke was present very soon and associated with low-income and hard to access areas.

Basically, the power of Coke's distribution channel was featured in various other OpenIDEO challenges already:

https://openideo.com/challenge/how-might-we-improve-health-care-through-social-business-in-low-income-communities/inspiration/cocalife-do-not-rebuild-coca-cola-s-distribution-attach-to-it

One participant mentioned a Coke project that uses different bottle caps to re-use coke bottles. Combining Coke's far reaching distribution channel with those "hacks" might hold some opportunities to bring new low tech tools, objects, devices to low income areas. Baby bottles where the first things that came to our mind? But the video shows that making brushes you can draw with (sparking inspiration) might be another alternative use.

Can you think about other hacks that might support mothers / parents one way or another? What specific task that comes with child raise might it tackle?



 

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