A Corner Store on Every Block
Can information about early childhood be shared from unlikely places?
Many communities we had the opportunity of visiting during our research share a common resource– corner stores. These corner stores are more than just a place where people go to purchase goods. They often serve as community meeting points and information hubs. Corner stores are high traffic areas with people coming and going at all times of the day.
While walking through a community in Tanzania, a member of our team mentioned how surprised they were to see a corner stores on every block. Sometimes we would even see two on the same street. This simple insight prompted us to consider the following opportunity:
How might be leverage corner stores and other resources that exist in almost every community to generate awareness and disseminate high quality information about giving children the best start in life?