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10 minutes a day - why reading matters

10 minutes a day spent reading and learning at a young age can change everything in later life. The video below from Save the Children shows how difficult adult life can be without basic reading skills. Part of Save the Children's campaign included encouraging volunteers to sign up to spend time reading with children:

Photo of Louise Prideaux
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How can we encourage parents to spend more time reading with their children?
  • Help them understand the difference they could make to their child in later life
  • Make it easier for them to help (through resources & time-saving tricks)

Can we use technology to make reading easier and more accessible for children and parents?
  • Reading on their Mum's smartphone on the bus on the way to school
  • Audiobooks or apps that provide children whose parents don't have suficient reading skills the opportunity to listen while watching the words of the text

Or should we go back to basics?
  • Providing free secondhand books to families
  • Encouraging kids to read on the back of cereal boxes at breakfast time (cereal brands could publish a new chapter of a story each month)
  • Reading posters at bus stops, leisure centres, supermarkets... maximising every spare minute of a child's time

How can volunteers help when parents don't have the time or resources themselves?
  • Set up volunteer reading groups before and after school, combining childcare and reading while parents are still at work
  • Record audiobooks in languages that are currently under-served

Take a look at this charity in the UK that recruits volunteers to help children with their reading:


Join the conversation:

Photo of Sanjana Ramamurthy

Hi Louise!
Really like your idea and cant agree with you more!
There is no doubt that reading is so essential for children in their early ages.
So we apply your idea in our idea.Our plan is to gather parents or grandparents(especially) who already get certain skills teach the children in the community, which can let parents have enough time to work.
We especially emphasize that the project needs to cover reading as one of the taught skills. Children aging from 2-5 may be unable to read words. But they will be taught alphabets and they will have adults reading for them.

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