OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

OMOMI Project UPDATED January 6th, 2015

OMOMI aims to improve childhealth by empowering mothers with basic maternal and child healthcare knowledge in Nigeria using mobile healthcare solutions.

Photo of Emmanuel Owobu
32 22

Written by

Our product, the ỌMỌMI mobile application and services combines innovation with the already existing infinite potential of mobile technology in Africa. ỌMỌMI is based on the WHO/UNICEF Childhood Survival Strategies has a unique range of features helps parents keep their children healthy by enabling them easily monitor their children's health. It ensures parents can remember their kids’ future vaccination dates with an immunization schedule tracker, easily monitor their growth, as well as provides vital health tips on breast feeding and guides mothers in steps on the home management of diarrhea(second leading cause of under-5 mortality globally). The app also has a food fortification section to help mothers prepare balanced meals containing all the essential nutrients for a growing child, hence tackling malnutrition. The family planning gives interesting and important information encouraging family planning. The team is currently working on a very interesting model for the female education section. By using gamification, we intend to improve parents and caregivers basic health knowledge in promoting child and maternal healthcare. Furthermore the app has a mothers community section which provides a safe and secure platform for mothers to interact, share and learn with other mothers and doctors.
In other to reach every mother. We recognize that not all mothers have access to smartphones, we therefore have planned to extend and diversify the product by providing an SMS and/or Interactive Voice Recording (IVR) service. These services are still based on utilizing the essentials the WHO/UNICEF Childhood Survival Strategies. The messages which will sent on a one message daily basis, will help mothers in low income communities in the country get access to needed information on breastfeeding, growth status of their children(weight, height, Mid-arm circumference), immunisation reminders and nutritionally benefial meals. To help manage diarrhea, there will be an interactive voice service that gives mothers step by step instructions on home management of diarrhea.
I think it would work because the approach offers a potentially risk free innovative idea that uses the already ubiquitous mobile technology. The idea is based on delivering a verified stratergy by the WHO/UNICEF.
What are the risk of running mhealth solutions in developing countries? What approach is better SMS/IVR or app development? Do you think think this idea is sustainable? Do you think developing and low income communities are ready to start using app as an mhealth tool succesfully?

Who will benefit from this idea and where are they located?

Our target beneficiaries are Nigerian mothers, which fall in the reproductive age (15-45 years) and healthcare professionals. Women of child-bearing age account for 21.69% of the total population of Nigeria (about 40 million people), thus representing potentially large number of beneficiaries, with almost all being mobile phone users. Although the idea is easily replicable anywhere in the world, our main focus for now is to get to mothers and and their children in Nigeria. Example: A mother with three kids, mama Tayo, has a job and has to take care of the family while tending to her personal needs. Monitoring the growth, nutritional status and tracking every aspect of the babies growth and development maybe difficult. An example is tracking her kids immunization, using the apps immunization schedule she can monitor the dates she takes her kids for immunization. Mrs James is a pregnant mother seeking information pregnancy and related issues, by downloading the OMOMI app she has an option in the mothers community to interact with Mothers and Doctors alike. Mrs Otiwo, a young mother wants to decide on exclusive breastfeeding but isnt sure of the importance, by visiting the breastfeeding section of the app she has a wealth of information on the importance of the breastfeeding.

How could you test this idea in a quick and low-cost way right now?

With all things being equal, and all the needed to run the test present: 1) I will choose a community within Nigeria based need, accessibility and mobile technology coverage. 2) I will start pre-test survey on current knowledge attitude and practise of mothers on immunization, nutrition, breastfeeding and family planning 3) Seek immediate support from hospitals, primary health centres and local age groups to ensure successful test. 4) OMOMI foot ambassadors will be used to penetrate the communities. They would speak one on one about app usage, mothers interest, what mothers want in the app, potential alternatives like SMS, mobile web app etc (based on Feeback from Marga Schemm December 10, 2014 21:13pm

What kind of help would you need to make your idea real?

The OMOMI idea is a very unique and holistic approach to childhealth delivery. I need advice from the OpenIdeo Community on the feasibility of app use in healthcare delivery in a developing country like Nigeria. The help i would need will be from consultant pediatricians to verify accurately the information I am giving out. I will need help from top organisations like MAMA Global, Text To Change, Frontline SMS etc to provide a needed platform and resource to send well structured SMS. I will need help for support with hospitals, primary health centers, their doctors and other health workers. I will need help from organisations like UNICEF, WHO, mHealthAlliance OpenIDEO to help support the program which will give it much needed credibility.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am ready and interested in testing this idea and making it real in my community.


Join the conversation:

Photo of Ana Paula Menezes

Congratulations on your work! It's really well developed.
I just have a couple of questions.
-Do you have a plan for integrating mothers that have no access to smartphones, or your focus is exclusive for the ones that do have it?
-Is there any connection between the app usage and the local health system? Can local doctors receive the information and act by helping mothers to use it to its full potential?
If the app is easy to use and update, and the feedback is effective, then the positive implications can be great!

View all comments