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THE BEST LEARNING HAPPENS THROUGH PLAY! We want to empower parents to change the future of their children and we want to help them prepare their children not only to be “ready for school, but to be ready to learn”, one game at time!

Our idea is a to develop a game and workshop that tackles the lack of knowledge and information parents in low-income communities have on how to support the development of the cognitive, social & emotional skills of their chidlren in their very important early years. But also gives the parents an opportunity to join a community of parents that share the same dream of seeing their children be successful in life. It addresses the problem by creating a game that gives parents all the “expert know how”, on how to support the development of their children but it also addresses the problem by creating a series of workshops that makes them aware on how, as parents, the play the most important role in this process!

Photo of Valeria Fernandez Cortina
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FACTS IN MEXICO
 
56 % of children under the age of 5 live in poverty.
 
80 % of young children are taken  care only by their mothers
 
12% of the girls age  between 15 and 19 years already have a child.
 
50 % of mothers with young children did not finish middle school.
 
75 % of the mothers of children under 4 do not have a social security.
 
6 % of Mexican children  age 0-5  years attend childcare centers private and public.
 
20 % of the children that attend nursery schools in low income communities do not acquire basic language and math skills.
 
16 % of children under 5 years of age  are living in overcrowded conditions which  is strongly related to abusive behaviours.
 
 * ( Mexicanos Primero, a public, independent initiative that aims to promote the right to quality education in the country)

 
RATIONALE
 


Little children are in the most important developmental  stage of their life, during the 5 first years,  the foundations of their  life are being built.
 
Paradoxily this is  same stage in  which  children depend the most on  the adults and caregivers  around them to help them develop their cognitive, social and emotional skills. This  dependancy  makes them very vulnerable.
 
But children in low income communities are even more vulnerable,  because of the lack of education of the parents themselves, the huge  economical challenges the parents face,  the lack of public child care centers, the lack of time, because  in many cases both parents have to work an the children are left with older siblings, grandparents, or dropped off at unregulated and unhealthy “ childcare places”

So in order to help children reach their  maximum potential, we need to support  their parents and caregivers because they are the key players in order to achieve this goal. We need to give them the tools.
 
We need to give information to   parents  and caregivers on how to help children reach those developmental stages and we have to create a method for them do so. What better way to do so by playing.
 

HOW IT WOULD WORK
 
In the GAME
 
The parents are   given  simple expert tips and "know how”,  in each “challenge“ encountered  by children and parents through the game, that will alow them to support the cognitive, social and emotional skills their children need to develop in those very important years.
 
In the WORSHOPS
 
The parents are given very important, researched based information  regarding the development of  their children.
Information they need to know  and understand in oder to be able to support their children learning process  while playing.
 
The parents are also given the oportunity to build a sense of partnership, collaboration with other parents of the community.
Which will alow them to become real game changers of the future of their chidlren within the community.

INSPIRATIONS 
http://cainesarcade.com/

http://www.bezosfamilyfoundation.org/vroom

http://www.freshbizgame.com/the-freshbiz-story/

  http://www.heckmanequation.org/content/resource/skills-beget-skills

http://www.mexicanosprimero.org/index.php/mexicanos-primero/quienes-somos

 “You never change things by fighting the existing reality. To change something, build a new model that makes the old model obsolete.”

- Buckminster Fuller


YUUM is an innovative solution to help parents and communities better   prepare  chidlren to face the challenges of the  XXI century. 

 
 

Who will benefit from this idea and where are they located?

Young children ages 2.5 -5 years but also older siblings, parents and caregivers . Children would have the opportunity to play but parents would be receiving along the playing time with their children a lot of very useful information on how to support the learning process of their children . Specifically receiving expert tips, know how that explain what skill is being addressed in that challenge. This idea is widely scaleable , but to start, this idea could be implemented in Valle de Bravo a rural town 1.30 hours away from Mexico City with parents in a local public school and in la " Barranca" a poor area in the outskirts of western north part of Mexico City.

How could you test this idea in a quick and low-cost way right now?

1. If I had a month to test this idea. I would set out to these communities and play the game with some families. (Yuum , can be relatively easily prototyped) 2. I would ask them if they would like to play again and if so I would set a date and ask them to invite some friends to play again. This would let me know if they liked it. 3. If parents become motivated I would ask them if they would like to hear a lecture on early childhood development and give them the Yuum workshop.

What kind of help would you need to make your idea real?

The most important thing for me is the feed back from the OpenIDEO community. If this idea sounds reasonable I would need help from 1. Experts in child development about and relate the activities within the game to cognitive skills and how to explain them to parents so we can get their support. 2. Designers to create a board game that is appealing to children. 3. I would appreciate suggestions from people that create, design games for children.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am looking for partners that might be interested in taking this idea forward in their communities.
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Team (6)

Hao's profile
Hao Dinh

Role added on team:

"Hao would love to work together hope you can join my team! Valeria"

Valeria's profile
Philip's profile
Philip Matthews

Role added on team:

"Philip loved your idea of the story cards and you could be part of the game I ma trying to design because I ma thinking that each board game has a theme, in this case it was pirate game, and I was also thinking of having some of the cards be storytelling cards, and ask parents and children to elaborate on them. so hopefully you would like to join the team! Valeria"

Tino's profile
Tino Elgner

Role added on team:

"Hi Tino, would love to have you in the team, I think you have incredible and very creative ideas so it would be really nice to have you be part, hope you will accept the invitation... Valeria"

André's profile
André Fernandes

Role added on team:

"Hola Andre! Love the idea behind the cordel booklets, thought that maybe we could incorporate that idea into mine, meaning an inexpensive booklet that could be part of the game. Hopefully you would like to part of my team... Valeria"

Sanjana's profile
Sanjana Ramamurthy

Role added on team:

"Sanjan I loved your idea and thought it go along mine because to be able to impart the worships for the YUUM game I need to identify the same kind of persons you mention in your idea. These would be passionate, very creative and wanting to hep the community kind of person... Hope you want to join the team Valeria"

29 comments

Join the conversation:

Comment
Photo of Ayman Hanafi
Team

As you say Valerie, play is a great way forward. YUUM sounds wonderful, helping mothers help their children build a confident future. Once the seed of how to play and learn is embedded, life will be secure for centuries to come. It will also bring mothers together, sharing ideas and skills but most of all creating solid friendships and happiness.Thanks Valerie and happy adventuring!

Photo of Robert Eikelboom
Team

I love the idea, but my advise is to separate the idea of the board game and the workshops. They must exist as independent services.

If the board game is engaging and educational, people might play it more than once (better for full knowledge acquisition) and they might play it with others. This could mean a viral effect. People play it with people you do not even know. Knowledge get spread quicker than when you tie it up to the workshops.

The hard part is designing a format that is really engaging. But it is important that your ideas get realized.

Good luck,

Robert

Photo of Valeria Fernandez Cortina
Team

Robert Thanks for your comment!! Could you check the freshbiz site this a israeli company that started a age & workshop company I took the first level of the game a couple of weeks ago and the workshop is definitely the cherry to the cake... tell me what you think!
Valeria

Photo of Valeria Fernandez Cortina
Team

Robert I checked briefly your web page sound reallyinteresting I will have o dig deeper congrats!

Photo of Robert Eikelboom
Team

Hi Valeria,
I have looked at the FreshBiz website and these guys make a very convincing pitch for their products. I will follow them surely, but do they fit in your plans?

Photo of G. Quinque
Team

Hi, Valeria, the idea is so impressive. "THE BEST LEARNING HAPPENS THROUGH PLAY" is absolutely right, and also getting parents involved in the process is very important. As you mentioned in the "facts" part, almost half of mothers in Mexico have not finished middle school, and many of them are young little girls. For these young mothers lacking in enough education, will you only introduce how to behave in the game or will you also teach them relevant knowledge in the work shop? how would you design the training materials for workshops to make it more easier for young mothers to learn?

Photo of Valeria Fernandez Cortina
Team

THANK YOU SO MUCH FOR YOUR POST!!!
I took a Freshbiz, workshop and played the game a couple of weeks ago.
It is game designed to teach people to become entrepreneurs and after doing it I thought we could do the same.
The game is like an aperitif, the main course is definitely the workshop!
c
www. freshbiz.com

Hope to hear form you!

Photo of G. Quinque
Team

I tried but failed to open the link you gave to me. However, luckily, I found the website: http://www.freshbizgame.com/, video in the website is awesome and I was impressed by the achievements that people got in the game. For the workshop designed for the parents, i think maybe we also need some activities like Freshbiz to inspire and motivate parents to actively get involved in the interaction and communication with kids. It will be great that our workshop could help them realize their importance in the process. Playing is an important way to learning, especially playing with parents. BTW, can not wait to try the game by myself.

Photo of Valeria Fernandez Cortina
Team

Dear G. THANKS AGAIN !!
yes playing the game was eye opening for me, and in my last level of the game what I am aiming to is to make parents get the tools they need to became real game changers within their community. That is using all the resources they have, taking advantage of all opportunities that come there way, and get together as parents to make the changes their children need, very much a fresh biz game..... I also wanted to share another link of a school that is being replicated very successfully in Africa.
Something to think of for your playschool idea. Bridge International Schools in Kenya

http://www.solutionrevolutionbook.com/_school_in_a_box_franchising_education

Photo of G. Quinque
Team

Thanks very much for your sharing.

The model of bridge international school reminds me that whether the playground of my idea and the game/workshop from your idea should charge or not. Of course, we aim at improving the living environment and early development of kids in low-income areas. It is great if some companies are willing to support the project. However, the project may have a more sustainable development if it could finance itself. How do you think about this?

Photo of Valeria Fernandez Cortina
Team

I will send you the business model I was thinking but I must admit that today I had a meeting with one of my mentors... and the idea was re shaped a lot.... she told me to design the same game to be played as family, as group of friends, or as a community.... to be so ambitious.... and to make something pretty, durable. The idea of using recycled things she said that persons in poor communities appreciate something that is pretty.... not so much the idea, although good of using recycled things..


For the poorest the most beautiful...

Photo of G. Quinque
Team

Thank you very much for your sharing. Yes, good things always take time, so don't worry, I believe your improved idea will be better and better and I am looking forwards to it~ the pretty and durable thing is the best choice for children to play. Some researches says that color of toys contributes the development of children brain development. By the way, i also think that hygiene should also be an important topic in this idea, because the toys will be reused everyday and it is necessary to keep the toys as clean as possible

Photo of Jessica Mason
Team

Hi Valeria,

I really like the thinking behind your idea. I just went and watched the FreshBiz video and think I now have a better grasp on the the kind of game you are talking about developing for parents. Really interesting!

Two things came to mind:

1. I was wondering if there might be a nice connection between your idea and ours (https://openideo.com/challenge/zero-to-five/ideas/the-brain-architecture-game) whereby maybe the Brain Architecture Game could be used as a door-opener or the beginning of you game to sensitize parents to the importance of early development? If the Brain Architecture Game were to set the stage that way then your game could take advantage of that and get parents thinking about the HOW... the concrete things that parents can do to improve their child's development (an area that our game doesn't address explicitly in it's current form). Do you see any valuable alignment here?

2. I was wondering if, just as FreshBiz is aiming to create a new generation of entrepreneurs, I wonder if we could create new generation of parents by targeting not only existing parents, but also adolescents and expecting parents during prenatal care? I would think that using this sort of comprehensive model, in a small community you'd get a double or triple dose effect that could be interesting and potentially much more impactful (through community-based effects)?

Anyway, I love the modality of what you're proposing, particularly the fact that you're basing it on a successful model from another field, and can't wait to see where you take it/it takes you!

Jessica

Photo of Valeria Fernandez Cortina
Team

Hi Jessica,
Wow i loved the game, reminded me of the march mellow challenge but the way you start combining the cards with real life ideas and having someone comment between what is happening in the game and real life situation with the development of the brain is great! Yes and your absolutely right the idea is that we could create a new set of parents that are actively involved in the education of their children and making a difference. lets keep in touch would love to play your game.

Photo of Philip Matthews
Team

Hi Valeria,
Great research and idea! I like that both children and parents get to learn through play. I think the general concept is really good and you will learn a lot through prototyping . I'm looking forward to seeing how this evolves after a few iterations of prototyping!

Photo of Valeria Fernandez Cortina
Team

Thanks philip!!! I am hoping to get more prototyping done... will keep you posted!

Photo of Valeria Fernandez Cortina
Team

Perfecto y mil gracias!

Photo of André Fernandes
Team

Hi Valeria, I saw the message you sent me about team for your idea. I'll read your idea calmly and I'm willing to help as I can. I remembered of this idea that match to your game prototype:
https://openideo.com/challenge/zero-to-five/ideas/cultural-games-with-simple-materials

Photo of Meena Kadri
Team

We're excited to hear what you learn from your prototyping, Valeria! And for some inspiration on a kids game being prototyped on OpenIDEO, check this: https://openideo.com/challenge/recycle-challenge/refinement/kick-cycle-a-recycler-s-green-activity-box-filled-with-fun-for-the-entire-family-to-help-kick-start-their-recycling-habits

Photo of Valeria Fernandez Cortina
Team

Thanks Meena!
I wil be filming a family playing this week in order to make it more visual.
But I would like to ask if you could understand the idea behind Yuum or maybe it was confusing...

Photo of Meena Kadri
Team

I think your post could be refined a bit to make things really clear. Start with a one sentence summary above your image. Here's a template if you need some help, though feel free to come up with your own clarifying sentence structure.

Our idea is a_________________ [campaign/app/service/program/online platform/toolkit/social enterprise/etc.] that tackles the problem of _____________[the issue being addressed ] by __________[what your idea looks like in practice].

See some Summary examples from the Amplify Team on a previous challenge here: https://openideo.com/challenge/womens-safety/shortlist

Then in the Description area you might like to form sub headings like Rationale, How It Would Work, Additional Features, etc and fill in those sections so things are really clear. It's probably easier to follow if you add links to the words in a paragraph than adding them as URL's too. A quick sketched diagram of how various parts fit together could help with clarity too – and if you really want to get up on things – give our Experience Map a try: http://ideo.pn/user-exp which will explain the experience of the game through a human-centred lens. Looking forward to seeing how things evolve!

Photo of Valeria Fernandez Cortina
Team

Hi Meena,

Wanted to ask you if you could check the post again to see if is clearer... I am a confused as to how I can invite people to my team.... I see ideas with many persons participating how does that work. I am also not clear on how to use the build upon button... Thanks

Photo of Valeria Fernandez Cortina
Team

Also Meena I have put together a power point to explain how this idea could be financially viable. Is it possible to explain in this ideation phase?

Photo of Meena Kadri
Team

Much clearer, yes. To invite people to your team, hit the Manage Teams button at the bottom of your post. There's a link there which explains more. For your powerpoint – I'd recommend that you convert it to an PDF and upload it to our idea. Once you've done that, you can click on the link of the download & copy it into your post if you want to point it out from the text there. Hope that helps.

Photo of Chioma Ume
Team

Hi Valeria - thanks for sharing your idea! Is the game something that you have developed? How are you identifying the parents that you are planning to test this with?

Photo of Meena Kadri
Team

Chioma – just letting you know that Valerian replied above: "Hi chioma!
The game is an idea, combining fun activities with the expert tips, I have not designed it completely I am working on it. I am in contact with a big community of low income parents, that I have met through other social work i do, so that will not be difficult. These parents are within Mexico City and in rurals areas."

Photo of Valeria Fernandez Cortina
Team

I saw your idea and yes it would be great indeed to have my game up and ready to be used!! THANKS FOR YOUR POST!

Photo of Hao Dinh
Team

Hi Valeria, love your idea! The team I'm on developed the "Hour to Thrive" concept. The last 30 mins focuses on fun family learning. Having your game as one of the 30 min options would be awesome. Check out our posting/idea, would love to get your thoughts.

https://openideo.com/challenge/zero-to-five/ideas/hour-to-thrive-30-mins-of-cooking-and-eating-followed-by-30-mins-of-learning-fun

Photo of Valeria Fernandez Cortina
Team

Hi chioma!
The game is an idea, combining fun activities with the expert tips, I have not designed it completely I am working on it. I am in contact with a big community of low income parents, that I have met through other social work i do, so that will not be difficult. These parents are within Mexico City and in rurals areas.