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Parental Songs at Chaupals. Focusing on mothers within the rural villages of India (starting with villages of the highest infant mortality rates), we shall raise awareness of basic, essential and potentially lifesaving parenting skills through the mediums performance: focusing on song and dance. Educational songs written by health care professionals will provide simple content and much needed parenting education for thousands of illiterate adult villagers within India’s poorest communities. With these basic parenting skills, mothers can potentially save the lives of their children; preventing thousands of needless deaths each year. The performances will focus on celebrating births and enhancing a young child’s life whilst aiming to

Photo of Taz Fear

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The Performance

Our aim is too work alongside Indian culture, and in doing so, these performances will take place at Cchaupals’ (evening public meeting spaces). Within these Chaupals, villagers (aiming at mothers in particular) will be presented with educational performances; acted out by a group of volunteers. These performances will require community involvement; upon hearing the songs, village spectators will be encouraged to sing and dance along until all are joining in - After all it does take a community to raise a child.

The Leaflet

Once villagers have participated, enjoyed and learnt from the performance they have experienced, they will be given a simple ‘step-by-step illustration leaflet’. This leaflet will revise what they have learned by visually communicating the parenting skill; acting as a prompt or reminder if needed in future.
*We want to emphasize that these leaflets will not be ‘written’; it is imperative that we deliver clear design illustrations that are engaging and easy to follow.
The Domino effect:
From our research we know India has 287 million illiterate adults, the largest population globally and 37% of the world total, *report by U.N. Educational, Scientific and Cultural Organization, also known as UNESCO.
These numbers decrease even more getting closer to rural villages. As mentioned it is crucial that we do not provide information that is complex, or in written format; we want our information to be followed easily in an immersive, visual and intellectually stimulating way.

Our concept focuses at North India's Chaulpals as a place of stimulive and seemingly efforless learning; we want to ensure that all song content is formal and factual whilst being engaging and catchy. We know that if this is accomplished then the songs will ricochet to neighboring villages and communities in a domino effect.
If we succeed  then basic parenting education will spread through communities across India; teaching mothers the best lessons in life; how to keep their child safe and help them to thrive.

HealthCare workers will generate appropriate content for the lyrics; each song will teach a different aspect of essential early year parenting.
These songs will then be taught to volunteering groups, who will then perform to villages across India - Prioritizing areas of high infant mortality rates first.
Each volunteering group will have five villages to perform to: the more volunteers, the more villages we can penetrate basic essential parenting skills to.
An example of how this could work:

‘Volunteer Group A’ will teach one song per week at Chaulpals; teaching the selected song to a new village as the week progresses (Monday to Friday).
‘Village 1’ on Mondays
‘Village 2’ on Tuesdays
‘Village 3’ on Wednesdays
‘Village 4’ on Thursdays
‘Village 3’ on FridaysAt the end of each village performance day; illustrated leaflets will be handed out for villagers to ‘see’ what they have learnt and to keep for future reference.
Once Volunteer Group A has taught the song to all five of their villages, they will have the weekend off and start a teaching a new song the following Monday
 Starting the over cycle again.


Who will benefit from this idea and where are they located?

Parents: Mainly mothers - providing and equipping them with basic, yet essential, parenting skills; so they may improve the wellbeing and health of their children. Children under the age of 5: High Infant mortality rates should drop and death rates during childbirth should reduce. Communities: By becoming more aware of good parenting practices, thousands of villagers will be provided with an understanding of basic and important parenting knowledge; in turn this will be passed on future generations and neigbhouring communities.

How could you test this idea in a quick and low-cost way right now?

We will research both current and previous projects; in which a message was successfully, quickly and effectively passed on through villages in India. Ask people who understand firsthand about India’s village culture(s). Ask these people for feedback on our concept and if they have any improvements or changes they would like to see implemented. Proto-typing: videoing an example preliminary song and create an illustrated step-by-step leaflet to accompany it. The leaflet can then be given and tested on those who have little parenting experience or literacy education; we could then ask how easy and effective the leaflet was to learn from.

What kind of help would you need to make your idea real?

We will look for partnerships with existing organizations that focus on child development and female empowerment in India. A possible partner would be ‘Care India’ - an organization that has been working within India for over 60 years focusing on ending poverty and social injustice. One their programmes relates to our idea: ‘Join my Village’ aims to improve maternal and newborn health whilst involving parental males. We would also be looking for approval and support from India’s ‘Ministry of Women and Child Development’.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am ready and interested in testing this idea and making it real in my community.


Join the conversation:

Photo of Dean James

great idea taking something already popular and highly influential and putting a message in it is a great idea, putting the idea with the leaflet is also good as it gives an opportunity to put extra information in the hands of people

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