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Run a campaign for awareness

What I have observed in the recent past with the developing nations is that, there is a growing urge for change in every aspect. Low-income communities in such countries have limited or no options for providing the best services to their kids. In such instances one can launch a campaign with the help of the government and some celebrities who support for such causes. Finding funds to run a campaign in a country like India would be easy as many corporate companies would be interested in social work. Moreover sending the message across and it reaching the target audience is very important. One has to propagate the advantages and disadvantages associated with this for people to understand and step forward for a change !!

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Running a campaign would provide awareness to the remote people who are far too away from the access of technology. Enlightening people and making them understand the need for children under five to thrive for themselves is very important. With the help of governments and celebrities who work for a cause this can be achieved. It might succeed because celebrities have a huge influence on people and people's thoughts, also with the help of the government they know that it is something trustworthy and they will step outside their comfort zone to do things for their kids.

Who will benefit from this idea and where are they located?

This idea would work out in target audiences like India.

How could you test this idea in a quick and low-cost way right now?

I would ask people to propagate, encourage and educate !!

What kind of help would you need to make your idea real?

I would just need people with similar ideas with whom we can work on the campaign by approaching sponsors for the campaign and volunteers to help us run the campaign. Media and social media are two big things in countries like India, and a change can be brought about instantaneously. Media has access to the remotest places and can help in spreading awareness. Social media can be used to raise funds and gather like minded individuals.

Is this an idea that you or your organization would like to take forward?

  • This idea is meant to inspire. I hope someone else takes it on!

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Hi Zubair, interesting post! Any chance you could find an image to go along with it? Images help grab attention and tell a story with higher impact. You should be able to use the Update Entry button on the right of your post and follow the instructions to add images from there. We know occasionally people have issues uploading images so let us know by hitting the Feedback button at the bottom of most pages of our site if you face any problems. Looking forward to seeing more of your inspiring insights on OpenIDEO.

And here's some tips on adding visual goodness to your idea: http://bit.ly/vi-sual plus more on evolving your thought-starter: http://bit.ly/ev-olve