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Rehnuma- interactive video training device

We intend to train the trainers. Trainers include parents, relatives, elder siblings, neighbors, and individuals involved in a child’s upbringing. We believe the core issue leading to other issues in child’s development process in a low-income community is: the trainer isn’t aware of the best practices to nurture a physically and psychologically healthy child. We will help resolve this issue by ‘Rehnuma.’ ‘Rehnuma’ is a distance- learning device made by recycling laptops. It will have interactive edu-tainment videos about parenting, hygiene, nutrition, first aid, et all. Rehnuma will be given to the local community leaders of low-income areas of villages in Punjab, Pakistan.

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Punjab is the most populous province of Pakistan with 56% of the population and a growth rate of 1.8%. 14.3% of the total population in Punjab is aged 0-4 years. The crude birth rate of Punjab in 2011 was 21.22/1000. It has 5 of the poorest districts in Pakistan, and 90% of the villages lack basic health facilities.

The above reasons led us to make Punjab our Specific target area. We looked at the issues children faced in their first 5 years of development in low- income areas of Punjab. According to our finds some of the main issues were: neglect from parents, malnutrition, physical violence, uneducated parents, male chauvinism and male dominance, lack of positive role models, over populated households, and lack of basic necessities. Analyzing the results we came to the conclusion that the core issue leading to majority of other issues was: the trainer isn’t aware of the best practices to nurture a physically and psychologically healthy child. Trainers include parents, relatives, elder siblings, neighbors, and individuals involved in a child’s upbringing.

To help resolve the issue we have proposed a device called ‘Rehnuma.’Rehnuma’ is a device made from used laptops. The laptop will have edu-tainment videos about issues regarding: what are the needs of a child in 0-5 years, nutrition, child development, hygiene, role models etc. These videos will be made in such a manner as to provide entertainment and yet give a lesson. Some of the videos will be taken from the video libraries of various NGOs, government organizations and design houses in Pakistan. We will make some videos ourselves. In the videos we make, the syllabus and basic research will come from the existing research done by UN organizations such as UNDP, UNESCO, and from NGOs working for children rights, health and nutrition, child development etc. We will ask local tv or film actors who are influential in villages of Punjab, Pakistan to act in the videos. Software engineers will be hired to work on re-programming the used laptop in such a manner that when it’s turned on the interface switches to the video tutorials and one video can be played in each session. This is for easy accessibility by villagers operating ‘Rehnuma.’The interface will be designed in such a manner that it is easy to use and comprehend using visual, verbal and written communication.  

To help resolve the issue we have proposed a device called ‘Rehnuma.Rehnuma’is a device made from used laptops. (See image 1 for a visual step vise guide.)The laptop will have edu-tainment videos about issues regarding: what are the needs of a child in 0-5 years, nutrition, child development, hygiene, role models etc. These videos will be made in such a manner as to provide entertainment and yet give a lesson. Some of the videos will be taken from the video libraries of various NGOs, government organizations and design houses in Pakistan. We will make some videos ourselves. In the videos we make, the syllabus and basic research will come from the existing research done by UN organizations such as UNDP, UNESCO, and from NGOs working for children rights, health and nutrition, child development etc. We will ask local tv or film actors who are influential in villages of Punjab, Pakistan to act in the videos. Software engineers will be hired to work on re-programming the used laptop in such a manner that when it’s turned on the interface switches to the video tutorials and one video can be played in each session. This is for easy accessibility by villagers operating ‘Rehnuma.’The interface will be designed in such a manner that it is easy to use and comprehend using visual, verbal and written communication.  
 
Rehnuma laptops will be handed over to community leaders in various villages with the help of local NGOs, government organizations and other institutions working in those areas. (Image 2 shows the process of how rehnuma will be delivered and the plan executed)
 
Every village in Punjab, Pakistan has both families with high standards of living and low-income communities. In these low-income communities, people such called ‘mazaray’ or ‘hari’ form the majority part. These are local farmers that work on the lands of landlords and get basic necessities in return of their services. Each one of these low-income community has community leader/teachers commonly referred to as ‘ master sahib,’ ‘baboo’ or ‘ ustad jee.’ These individuals are educated and willing to work for the development of their community. Some of them also have degrees from universities in cities and return to villages to help in development. These community leaders include local schoolteachers, health workers, government representatives and ‘ nambardaars’ (community representative chosen by landlords).
 
We will approach above mentioned community leaders with the help of various NGOs, government institutions and other organizations operating in those areas. Some NGOs include: Aurat Foundation, Falahi markaz, Citizens Foundation Pakistan etc. Once community leaders are selected, our team will give them a training session on how to use ‘Rehnuma’ and how to gather the community twice every week to watch the video. We will also conduct a survey before we begin. Some common characteristics will be analyzed to study the quantitative and quantitative change caused by ‘Rehnuma.’ These factors include: what diet are 0-5 years aged children are taking, how much time mothers and trainers spend with children, how many times a week is the baby given a bath or clothes are changed etc
 
Relevant NGOs will be requested to aid in the implementation and use of ‘Rehnuma.’ After every two months we will visit the locations to do post delivery surveys, take feedback and improve our product. It is possible that NGOs might suggest some transmission for their own projects regarding child development. We will be open to incorporate that as well.
 

Who will benefit from this idea and where are they located?

The primary beneficiaries include the children age 0-5, and the future parents. Siblings, parents, guardians and neighbors, community heads/councils are the secondary beneficiaries. We are specifically targeting the low-income community in villges of Punjab, Pakistan. Punjab is the most populous province of Pakistan and has the 5 poorest districts of Pakistan.

How could you test this idea in a quick and low-cost way right now?

1. Go to a village in Punjab, pakistan and spread the word around that a video is being screened the following evening. Depending on the number of people who show up t the screening it can be tested if people from low-income communities in villages will actually be interested in watching out videos. 2. Do a trial exercise by making a video about some hygienic routine, screening in in two to three village areas and then doing a survey to see how many people have actually started following the habit. The head count will give us an idea on how slow or fast the impact would be. We are assuming these videos will take a lot of time and repetition to be able to change the ways of life and mindsets in the community. This test will give us a rough idea of the pace of change. 3. do a research on how existing movies and tv media has changed trends and way of life in villages. We have assumed that multimedia, interactive media impacts humans psychologically and changes their ways of life, perceptions, likes and dislikes, habits and mindsets. All over the world media and advertisement is used to have the same impact. By doing a research on the existing changes caused by media and movies we will have some grounding for our assumption.

What kind of help would you need to make your idea real?

1. We will need help in making the software for the 'Rehnuma' laptop. 2. Some design and developing mentors can aid to an impactful effective result. Ideo has worked in many social design projects and can help us with their experience. 3. We will need financial help to be able to make videos as well as the 'rehnuma' laptops. 4. Assistance will be required in terms of contacting international NGOs and organisations that are operating in villages of Pakistan.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am ready and interested in testing this idea and making it real in my community.

12 comments

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Photo of Diini Omar
Team

This is great idea, However how much it will cost the second hand laptop
and how many people can you Educate.

Photo of Sanjali Jain
Team

This idea could be developed a lot more if you will think more practical.
You will have to make the software first. Who is going to do that?
You would need a lot of money for that too.
But yah through visualisation you generally learn a lot than just reading or hearing about it.

Photo of Design Pakistan
Team

thanks Diini!! currently we are targeting 5 of the poorest districts of punjab where around 5000000 people reside we want to educate maximum people in these areas. here we can get a single second hand laptop for 50 to 80 dollars

Photo of Design Pakistan
Team

thankyou for your feedback sanjali! we have software engineer on board working for us on it.yes we do need financial help and we are working on how we can reduce our cost.

Photo of Diini Omar
Team

That is very good, Thanks you for that .

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