One for One
Creating and supporting more businesses that embrace the One for One approach in the area of basic childhood needs.
Toms Shoes - donates shoes for every pair purchased
- sponsors sight-saving surgery for each pair of glasses purchased
- donates a week of clean water per bag of coffee purchased
Good Spread Peanut Butter - donates high nutrition food to malnourished infants.
How could we incentivize more partnerships between baby food brands, diaper brands, sanitary product brands, clothing brands, and educational institutions to give back a portion of their profits through a relevant service they specialize in?
The global population has access to more information than ever before. We know what is going on in the world and want to help, but we often don't know what to do.
We know what kind of products make us and our families healthy and happy and we will continue to purchase those products daily. Still, it has been shown in the marketplace, by companies like Toms and GoodSpread, that we feel even better about our purchases if we know that something that is benefitting us personally is also making a difference across the globe.
Cause-based marketing is good for business and the world. A solution could be the creation of
an organization or online platform where brands could choose/create causes they want to contribute to and advertise their impact to consumers without significantly changing their business model.
This could mean brands that sell baby food, clothes, sanitary supplies, or educational services could easily allocate a portion of their marketing budgets to support pre-selected organizations providing similar support for babies in the developing world. They could then advertise the partnerships directly on packaging, letting consumers know their purchases are making a difference for other families as well as their own.
What kind of help would you need to make your idea real?
Creating a platform/ organization which would match brands with the right non-profit partners
Reaching out to brands and convincing them that they can be even more successful by giving back.
Is this an idea that you or your organization would like to take forward?
This idea is meant to inspire. I hope someone else takes it on!