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Nutrition point: Empowering parents to own their child's wellbeing

Nutrition point is community space which will act as an engaging information touch point and provide business opportunities for local communities.

Photo of Saranya Rukmangadhan
16 10

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Poor nutrition in the early years can severely affect the physical and cognitive development of a child. Currently, parents have to go to a healthcare center to even know if their child is under-weight and get information on health and nutrition, which may not be easily accessible or efficient. 

My solution aims to target the fundamental issue of awareness coupled with a business opportunity for local communities  to help them stay motivated and own their child's health.

How will it work?

Nutrition point is a community space with the following,
  • It has a trained personnel who is equipped with information on child nutrition and wellbeing in the form of booklets, posters, self help kits, etc.
  • Simple health measuring tools (weighing scale, height chart and measuring tape)  to help mothers check their baby's wellbeing and get feedback on the progress.
  • Healthy snacks store– Communities can make and sell nutritous food or fruits based on the taste of the kids in that area and locally available produce. We can use existing local networks. 
  • The walls of this space can act as play area to attract kids and serve as a safe play area.
  • A health card is maintained and parents will be rewarded with products from the store based on their child’s development. 

Why do you think it might succeed? 
  • Open and easiliy accessible information, frequent feedback to know the progress and useful incentives may encourage communities to take part and own their child's health.
  • Healthy snacks may help kids develop good eating habits and get essential micronutrients. 
  • This space can go beyond just nutrition and serve as an overall child wellbeing centre where we can introduce programs or solutions for building a child's cognitive abilities as well. 
  • It will leverage the work of many other local NGOs and SHGs working towards this issue - nutrition kits, snacks, health programs, etc. 

Who will benefit from this idea and where are they located?

Any low income community facing the problem of malnutrition

How could you test this idea in a quick and low-cost way right now?

1. Select a community with the help of an NGO.
2.At a local shop frequented by mothers and kids (grocery or medical store), install a height and weight measuring scale and check if parents are showing interest in checking and getting information.
3. Check the health parameters of about 30 kids in the age group 0 to 5 yrs in that community and identify underweight kids. Go back to their families and check if they knew that their child was underweight and if they know what has to be done.

What kind of help would you need to make your idea real?

I would like feedback from professionals from different fields (doctors, nutritionists, Enterprises already working in this issue, economists and designers)

Need help in identifying NGOs working on this issue in my community.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am ready and interested in testing this idea and making it real in my community.

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Photo of Irene
Team

nutrition in children is the most important to consider in their first year point , great idea

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