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I'mpart Games

I'mpart Games is an immersive, community-based multi-channel game and media event to help the entire country get excited about providing children what they need to flourish in the first 5 years of life. The name I'mpart is derived from the first part of this empowering phrase, 'I am part of'. ​Multi-channel Reach Out and Gaming Campaign: includes SMS + Radio Show + Internet Ads / Microsites + Posters / Billboards + Street Theatre + Community Groups + Events.

Photo of Lisa di Liberto
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Ideal implementers of the group games include midwives, early childhood development specialists, social workers, doctors, nurses, and school teachers because these figures are often trusted and admired in their communities. 

Advertising agencies, technology companies, and public health officials would be the key actors in creating media campaigns (including both digital and traditional media campaigns) and games. Local radio personalities with interests in social justice, education, or public health would be the ideal hosts of the radio shows. 

Local artists and musicians can organize the street theatre events, as they have the most talent and experience in this genre.

Who will benefit from this idea and where are they located?

We're excited about I'mpart Games because it will provide citizens an opportunity to win prizes (through SMS games and group games facilitated by community leaders), take in entertainment (such as street theatre, radio shows, and the games themselves), and observe media campaigns that impress upon them the importance of setting up their children to flourish and explain how to help their children.

How could you test this idea in a quick and low-cost way right now?

The first steps include consulting with early childhood development specialists to create an outline of key points that should be emphasized in all components of the program, writing a script for the pilot episode of the radio show, and wire-framing / storyboarding the user experience of the game.

What kind of help would you need to make your idea real?

Ideal implementers of the group games include midwives, early childhood development specialists, social workers, doctors, nurses, and school teachers because these figures are often trusted and admired in their communities. Advertising agencies, technology companies, and public health officials would be the key actors in creating media campaigns (including both digital and traditional media campaigns) and games. Local radio personalities with interests in social justice, education, or public health would be the ideal hosts of the radio shows. Local artists and musicians can organize the street theatre events, as they have the most talent and experience in this genre.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am looking for partners that might be interested in taking this idea forward in their communities.

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Photo of Evelin
Team

Your idea has great potential, I believe that from it is important to choose a specific place to apply it, to better understand the environment and the community. Depending on the chosen place, maybe look for some alternatives for the media to be used, even for this campaign, because in some places internet access is still somewhat restricted.

Photo of Rishi
Team

Thanks for your appreciation. I think the primary reason we have multiple channels of communication is to help in switching between the channels depending on accessibility in the country being piloted. SMS, radio and street plays are accessible and viable options in almost all countries.

Photo of Anne-Laure
Team

Rishi,

indeed thinking of other media - SMS, radio and street plays is crucial for the context of the challenge.

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