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DiDi (older sister in Hindi)

A digital companion for pregnant & recent mothers that gives age-specific health, nutrition, hygiene and child development advice for the first five years of a child’s life.

Photo of Varun Gupta
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A digital companion for pregnant & recent mothers that gives age-specific health, nutrition, hygiene and child development advice for the first five years of a child’s life.        

Who will benefit from this idea and where are they located?

We have designed keeping in mind the urban poor living in India, specifically Mumbai.

How could you test this idea in a quick and low-cost way right now?

We did some initial testing by distributing MP3 players loaded with content that we researched and developed ourselves to assess the uptake / enthusiasm around such a service. We would like to iterate the prototype and experiment with broadening the type of content as well as format (audio visual as opposed to just audio). The delivery channel also needs to be iterated over so that we can either integrate the service with a device the audience already uses or provide something that can be as unobtrusive to their daily lives as possible.

What kind of help would you need to make your idea real?

We'd appreciate some guidance in terms of how sound / unsound the idea is; how we could proceed with prototyping and assessing feasibility / viability of the service; who to partner with etc.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am looking for partners that might be interested in taking this idea forward in their communities.

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Photo of Guy Viner
Team

Interesting stuff, (name)! Perhaps you might consider helping people better grasp how this idea could play out by describing some example scenarios which describe user journeys through some of the proposed activities you've outlined. Check this example: http://www.openideo.com/open/e-waste/concepting/neighbourhood-e-waste-champion/ where a few simple scenarios were created in an attempt to explain the goodness on the idea in a human-centered way. (You can update your post at any time by hitting the Update Entry button up there on the right.)

Photo of Guy Viner
Team

And here's a friendly tip: update your OpenIDEO profile so folks can dig who they're collaborating with. Think skills, experience, passions & wit! Looking forward to seeing more of you across conversations on this challenge...