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Crowdsourced Toys With a Story

Incentive the creation of innovative toy designs (through crowdsourcing) using low cost, environmental friendly or easy accessible materials that parents can get easily at the nearest convenience store to educate themselves and their children. Partnerships with major food manufacturers in the region are key to lower the costs of production and to utilise the networks and strong logistics already established to deliver the products to the communities.

Photo of David Contreras
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The Idea consists of 3 steps
  1. Use a crowdsourcing platform to invite designers from around the world to create innovative modular toys (toys to be built with the help of the parents) that can be packaged and/or distributed on key food products such dairy products, cereals or beverages. The toys must have a background stories that triggers the children's imagination and enables communication from parents to children. For example, a spacecraft with a little story of what it is and why it is important so kids learn playing and interacting with their parents.
  2. Use the logistics, business networks, and production power used to manufacture, transport and sell food products from the major manufacturers such as nestle, procter and gamble, unilever, cocacola, pepsico, etc. Help from these manufacturers is key to gain low cost production and accessibility to remote communities.
  3. Parents can have access to the Toys with Stories at the nearest convenience store, at a comfortable price.

Who will benefit from this idea and where are they located?

Communities, Key Manufactures and Toy Designers

How could you test this idea in a quick and low-cost way right now?

Testing it with a variety of 5 to 10 prototypes in real communities. If good feedback is received the project can be scalable.

What kind of help would you need to make your idea real?

Industrial Designers and Contacts with Manufacturers.

Is this an idea that you or your organization would like to take forward?

  • Yes. I am looking for partners that might be interested in taking this idea forward in their communities.


Join the conversation:

Photo of Meena Kadri

Interesting stuff, David! Perhaps you might consider helping people better grasp how this idea could play out by describing some example scenarios which describe user journeys through some of the proposed activities you've outlined. Check this example: where a few simple scenarios were created in an attempt to explain the goodness on the idea in a human-centered way. (You can update your post at any time by hitting the Update Entry button up there on the right.)

Through doing this we'll be able appreciate your idea through the lens of people in low-income communities.

We're excited what you'll learn from your lightweight prototype. Let us know how things go and evolve your idea here based on your learnings!

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