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TuneMe - TurnedUp

What's better than a solution based on lessons learnt and future aspirations for the young people by the young people?

Photo of Rumbidzai
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Opportunity Areas – Select those that apply

  • Other

What specific problem(s) are you trying to address? (300 character limit)

Access to SRHR information and services has been limited by factors including the myths and misconceptions around SRHR and the lack of a platform for young people to provide feedback on the services that they are accessing when they have the correct information and have been linked to services.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

1. Given the contribution is internet based, how can this service be extended to young people in the rural areas with limited or no internet access but need this information and these services? 2. How do we ensure that the feedback provided by the young person through this platform is used and leads to progress? 3. What are other tangible metrics of success other than numbers reached?

Who are your end users? (1000 character limit)

Given this is a web-based idea for young people aged including pre-adolescents, adolescents and young adults (10-35) and it will most likely reach those in more urban settings with access to internet. In October 2015 the mobisite on which the idea will build on had 3,147 users, and 8,936 page views. This number can significantly if the mobisite enables the young person to share their feedback and actively engage in the process of improving access to SRHR information and services.

Explain your idea. (500 character limit)

An online Youth Engagement Platform, “TuneMe”, launched in 2016 exists in Zambia and its a mobisite designed to improve young people’s access to SRHR information and increase linkage to services. Currently the internet-based platform provides information, service find and a tip sharing section. The contribution would be to add 2 components; Debunk the Myth – a section that debunks the myths and misconceptions around SRHR & Rate your H.C (Health Center) to rate the services and provide comments

What is your value proposition? (500 character limit)

Debunk the Myth will engage schools and the general public and facilitate a conversation on SRHR for young people and provide access to correct information whilst debunking the myths. Rate your H.C will i) increase social accountability ii) provide a platform to give feedback iii) understand the met and unmet needs of sub-groups including out-of-school adolescents, youths with disabilities, key populations, etc and ideally improve service provision and utilization.

What's different about your idea compared to current solutions? (500 character limit)

This solution includes a public social accountability component which not only enables the young person to provide feedback in a confidential manner of what works and what doesn’t work but also can inform the health facilities of areas of improvement.

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

1. Increased access to accurate SRHR information 2. Health Centers responding to the feedback from the young people utilizing their services 3. Engaged of young people in accountability processes

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

They are several ways to measure impact at different levels: - The increased number of users/visitors of the mobisite in particular, using the added components. - Improved youth friendly services at health center attributable to user feedback. - Increased engagement in accountability processes.

What strategies will/are you testing to acquire end users? (300 character limit)

Pop-ups can be placed on facebook highlighting the additions. Part of the engagement processes will be with schools and the public via Vox Pops. Some mobile/tech companies will be engaged to promote the app. Airtime on tv/radio and billboard space can be purchased.

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

The organization currently managing Tune-Me The youth networks in Zambia representative of the sub-groups of young people. The government in particular the Ministry of Youth Media houses NGOs who work on youth issues and/or SRHR Relevant UN agencies Amongst others

What is your organization’s name? (150 character limit)

UNFPA Zambia

Tell us more about you: (750 character limit)

We are an organization. Our work in Zambia ensures that every pregnancy is wanted by providing information and choice of contraceptives to women and men; that every childbirth is safe through training of midwives, provision of essential medicines and equipment to avert maternal morbidity and deaths; and that every young person’s potential is fulfilled by equipping them with knowledge, skills and values that will enable them to develop a positive view of their sexuality and linking them to services; and building their capacity to participate in national development processes. We work with and support the national governments and other organizations with the objective of furthering the well-being of women, children and young people

Organizational Characteristics

  • International/global organization

Where will your idea be implemented? (200 character limit)

Zambia and will expand to other Southern African countries, that is, Zimbabwe, Mozambique, South Africa, Botswana, Namibia and Malawi.

What do you need to get started? (500 character limit)

There is the need for the human resources that have an understanding of app development and those to raise and increase awareness about the mobisite. There'll be a financial cost associated.

What is the current scale of your proposed innovation?

  • National - expansive reach within one country

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • I've worked in a sector related to my idea for more than a year.

Organization Location (200 character limit)

Lusaka, Zambia

What is your organizational status?

  • We are a registered non-profit, charity, NGO, or community-based organization.

What is the maturity of your innovation?

  • Existing Prototype or Pilot: I have tested a part of my solution with users and am iterating.

Website

http://zambia.unfpa.org/en

2 comments

Join the conversation:

Comment
Photo of Ashley Tillman
Team

Hi Rumbidzai great to have you in the Challenge!

Would love to learn a little more about your initial prototypes and pilots. What did you test or try? How did you do it? With how many people? and what did you learn?

Photo of Rumbidzai
Team

Thanks for the interest. TuneMe was launched in Zambia in 2015 (designed and managed by Praekelt Foundation; funded by Ford foundation and UNFPA) and the analysis showed that there was high usage on launch day and immediately after. However, the bounce rate was high, that is, many people were viewing only one page and engagement was low in terms of number of visitors commenting. Since then users have remained relatively low. In October 2015, there was a total of 3147 users and 8936 page views. It would be interesting to follow up and find out how many users there are currently which is something we will engage the designers and manages of the mobi-site on. Unfortunately, I don't have the current statistics but anecdotally the feedback is that users are less interested and their number is not increasing and it has been suggested that it's because TuneMe is mainly a source of information and there are many other sources of information. One can simply google can herpes be treated? and get an answer. TuneMe seems to be struggling to remain relevant which is where the challenge idea comes in. TuneMe was also launched in Zimbabwe and Malawi and has experienced similar challenges. The mobisite provides information, motivational content and links to support resources but doesn't allow young people to actively engage, provide feedback and be part of the broader picture, improving their experiences with SRHR services and feeling like their opinions are valuable. The designer of the mobi-site have a series of surveys which may provide additional insight into what users are looking for. The anecdotal feedback tells a story but it will be necessary to also look into the numbers.