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Sex interactive platform (Uber sex-ed app)

Platform (app) that allows you to get helpful sex-health information and to chat with a guide that matches your specific situation/needs

Photo of Beto
9 1

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Opportunity Areas – Select those that apply

  • mHealth

What specific problem(s) are you trying to address? (300 character limit)

Cultural stigma prevents young people from feeling comfortable enough to ask people from the same society. Additionally, much of the information they find online is unreliable.

What are some of your unanswered questions about the problem(s) you are working to address? (500 character limit)

Where/how to recruit volunteers and make concrete relationships with the required partners? Where/how to get appropriate content to show the app/webpage?

Who are your end users? (1000 character limit)

Any young person with access to a phone or internet. Our target users are ranged between 14-24, but can be used by any person at any age. Our platform can be used in any society, but we see a more immediate reception in those which are more conservative due to its discrete characteristic.

Explain your idea. (500 character limit)

A group of trained volunteers specialized in different age groups will be digitally available to answer any questions they get. The users are required to a create an account with minimal personal information such as gender, age, nationality and preferred use of communication, and the preferred gender of the volunteer. Similar to the Uber taxi app, our app will match the most suitable specialist for every specific situation.

What is your value proposition? (500 character limit)

Having a platform that offers useful, trustworthy information and personal advice would reach many young people seeking for guidance. Furthermore, the internet’s impact is global. The content is offered through different channels: webpage, mobile app (with the message feature).

What's different about your idea compared to current solutions? (500 character limit)

1) When searching on the Internet, answers are not always reliable and can be overwhelming, 2) finding someone who one feels comfortable enough to ask questions to is rare, and they are not always available, and 3) although reliable answers can be attained, they are often from someone who one is not comfortable with. Speaking to an expert allows the user to specify to get tailored information to their question. They can also view the profiles and the ratings of the people they choose to talk to

What are the key reasons why end users would turn to your organization over another?

  • Customization: Tailoring to specific needs

What would success look like for your end users? (500 character limit)

- Anonymous, private, trustworthy interactions with specialists and trained people. - Explanations through reliable and appealing content (fun videos, infographics). - Tailored guidance and information according to age, gender and geographic region.

How would you measure the impact your idea has on your end user(s) ? How will you measure the success of your program? (500 character limit)

Since our idea is a mobile application we will measure its success by the number of downloads, Monthly Active Users (MAU’s) and Daily Active Users (DAU’s), App ratings, and online surveys. We will also be taking feedback from the users inside the app once their conversation has ended.

What strategies will/are you testing to acquire end users? (300 character limit)

We will use online advertisements at the relevant sites to create awareness of the service and spread our service by word of mouth. In addition, we will partner with some NGO’s to help promote our platform. We also intend to use SEO & SEM heavily for acquiring users.

Key partnerships - Who will you partner with to make your idea work? (500 character limit)

We will partner with sex health professionals, subject-matter volunteers, child psychologists and gynecologists to give our users a professional and expertised service. We will also partner with web-based services and search engine companies to make our platform discoverable and accessible based on the online searches and visited sites of the potential users.

What is your organization’s name? (150 character limit)

Fraga

Tell us more about you: (750 character limit)

We are a group of students taking “Design Thinking” course at NYU. Alberto: Graduate student in Management of Technology from Peru Asher: Graduate student in Integrated Digital Media from the United States. Berrak: Social and Consumer Psychology student from Turkey Isabel: Undergraduate student studying interdisciplinary studies from the Philippines Pratik: Graduate student in Integrated Digital Media from India.

Organizational Characteristics

  • International/global organization

Where will your idea be implemented? (200 character limit)

Our pilot application will be implemented in New York, USA and later potentially to the other countries.

What do you need to get started? (500 character limit)

We need website and software developers to create the site its accompanying mobile application. The platform is volunteer-driven, therefore we will need an initial group of professionals to help curate the content and be available for our users. Lastly, we’ll need a marketing plan to make our platform known.

What is the current scale of your proposed innovation?

  • Community - one or a few communities within one country

Experience in Implementation Country(ies)

  • No, not yet.

Expertise in Sector

  • I've not yet worked in a sector related to my idea but am excited to learn more.

Organization Location (200 character limit)

New York City

What is your organizational status?

  • We are not formally registered but are a formal initiative through a school / university.

What is the maturity of your innovation?

  • Early Stage Innovation: I am exploring my innovation, refining, researching, and gathering inspiration.

Website

We currently have no website.

9 comments

Join the conversation:

Comment
Photo of Isaac Jumba
Team

Hi Alberto and team, great Idea! I like that you have already done the user experience map and also carried out a light prototype of the idea. I agree with Anne-Laure Fayard  feedback on narrowing down your end user. Having read through some of the insights from the user research, I'm curious to understand what insights were cross-cutting that guided you to settling on the 20-24 year olds?
The annonimity aspect reminds me of Whisper(http://whisper.sh/)!
Like Anne-Laure pointed out, it will be great to further highlight how you would help create the best match for the user without asking lots of infor upfront from the user.
As a possible area for collaboration, what happens once the chat is complete, is the girl told where she can get particular products/services that are relevant to her?
I'm super excited about this idea.

Photo of Anne-Laure Fayard
Team

Thank you Isaac Jumba for the comment. The team has been busy with mid-terms but they also did a user-testing session last week and got I believe some insightful feedback. Beto and team, it'd be great if you could share with Isaac and Bettina Fliegel your learnings and iteration. Can you also explain why you chose to focus on the 20-24 age range? Thank you!

Photo of Beto
Team

Hello Isaac. Thank you for your comment and sorry for the late response.
We narrowed our user age range to 14-24 primarily. The main reason is the availability of smartphones to teenagers and the prone ages to have issues related to sexual education: Our interviews suggest that although kids at any age can have access to mobile phones, it is more probable for young people to access an smartphone when they go to high school. However, we consider that the app can be reached and used by any person that has any issue or doubt related to sex ed.

The app will ask 7-8 questions to get the best specialist match (age, region, type of specialist, etc) only if the user needs to chat. Another option would be to get the user info from its phone or some profile (mail, google store, facebook, etc) but that would go against the feature of privacy that we want to address. Although most of the questions are mandatory, most of them would have the option "I don't know/Prefer not to answer".

It is possible that in the chat conversation the specialist would recommend buying a product (i.e. a specific type of condom, or sanitary pad, etc) available to the user since the specialist and user share the same region ( the region is a mandatory question for starting the chat).

Photo of Anne-Laure Fayard
Team

Hi Alberto and team, Nice seeing your idea posted.
You might want to check this idea by Anika Hossein: https://challenges.openideo.com/challenge/youth-srh/ideas/mobile-app-for-anonymous-patient-care
It addresses a similar issue around stigma and taboo but for a more focused group, and she does that by tapping in a network of experts like you.
You have a very broad age group and you might want to test one if your users will all feel comfortable contacting a doctor on a website. In particular for the younger age group, I wonder if they would do that. I just did a very quick "user testing" with a 15 year-old and she said she would not because for her "on the internet, she feels more exposed". Also she would not sure she could trust them. If she needed some help, and did not feel like asking her parents, she will go and ask a friend, and will go to a health clinic.
Looking forward to seeing what you are going to find with your first user testing and how your idea evolves.

Photo of Anne-Laure Fayard
Team

Hi all,

I encourage you to use the user experience map to help you refine the users' experience: https://d3gxp3iknbs7bs.cloudfront.net/attachments/5c28e26a-ba7f-44f4-859b-e82658264287.pdf

This will help you refine your idea and also develop personas and scenarios which I found to be very useful in conveying an idea. See below two examples of ideas using scenarios:


https://challenges.openideo.com/challenge/e-waste/concepting/neighbourhood-e-waste-champion
https://challenges.openideo.com/challenge/food-waste/ideas/rise-recycling-food

Photo of Beto
Team

Thanks for the comment. Anika's idea is very similar in fact. We are considering to narrow the age group. I tested the app screens with young adults (20-24) from Peru and they seem to like the idea, since is very private, quick and tailored.

The app would be similar to "Uber (taxi app)" in that it will find specialists that match the user needs.

Photo of Anne-Laure Fayard
Team

Thank you Beto . I would recommend adding a document as an attachment with more information on your users' feedback and the insights you gathered. I'm also curious to understand this informed your design. I also wanted to share another very interesting idea which is community-based, peer-to-peer: https://challenges.openideo.com/challenge/youth-srh/ideas/changing-contraceptive-conversations It's a different approach than yours but I wonder if you had considered this option as your team also had a school ambassador option.
I am also curious to understand how you will develop the matching algorithms. Uber or any car sharing app mainly requires geo-localization (at least it seems to me) while in your case you will need a way to define the profiles of your experts as well as a way to access the needs of your users. Not impossible I'm sure but I'm curious to know if you looked into that aspect. Thank you! Looking forward to reading the specific feedback you gathered with young adults in Peru and any other prototyping you did since then.

Photo of Beto
Team

Hello, Thanks for the comment,

We added: the prototype (screens) of the app, the feedback received till now, and a diagram (ideas section) that explains the process and how the app works and do the matching.

The app doesn't use geo-localization to do the matching since the user could be living or traveling to another region but requires help that considers its origins or region of birth. In order to accomplish this, the region is a required field before initiating the chat.

Photo of Anne-Laure Fayard
Team

Thank you Beto for the additions.
Let me clarify my question: I was not expecting you to use geo-location for this app but asking you if you have been thinking of what would be the dimensions you would use for the matching. Sorry if I was unclear. I will check the updates.